<< back to News

The Revival of Denim SS18


Cast your minds back to the year 2000 where an influx of darkened denim descended on the world of fashion, culture, and celebrity. The trend exploded and was seen overtly adorned on every possible human being amid that impressionable period. Fast-forward to 2018 and selvage denim has metamorphosed onto the Spring/Summer catwalks by popular demand from designer’s who believe a little bit of nostalgia with a twenty-first-century update has the sartorial ability to be big news once more.

Author Yvette Mahe vocalised on fashionintime.org, ‘Jeans are one of the most simple, versatile, and enduring garments in modern society because they make no distinction between classes, sexes, and age group,’ which is possibly the reason as to why the trend is ever occurring and inevitably favored by so many. A polished version of the previous punk-esque jeans has returned with revolutionary accents of contemporary styling injected for modern measure, courtesy of the likes of Nina Ricci, Versus, and Tom Ford.

From sculptured and sensual at Mugler to relaxed and ready at Tibi, denim certainly arrived in a dichotomy of styles, one to fit every mood…

Head-to-toe tailored denim saw an unexpected return to the runways, appearing more poised and attention-grabbing than ever before. Tom Ford’s low slug, chilled albeit chic roll-up trousers were paired with a denim bra and sharp-shouldered jacket that came fierce and fitted. Mugler appointed his denim revival through sexy and sculptural lenses with a seductive corset-style top that ticked all the right boxes to enhance a woman’s assets.

Cool girl denim entered in a variety of ways – slouchy on top and straight on the bottom at Tibi, boiler suit styling with hints of metallic at Max Mara, and effortlessly old school yet typically on point at Zadig & Voltaire. Vintage editions got reimaged at Versus with a buttoned-to-the-top shirt and coordinating skirt, and Nina Ricci channelled a somewhat relaxed zeitgeist. Additionally, Fendi’s denim dress was desirably trendy with sensual cold shoulder detailing and ruffles for extra charm.

An eternally alluring look that is ever-evolving, it would appear that the favoured classic is here to stay.

Words by Katie Farley

Related articles:

Top 5 SS18 Bag Trends

The Return of Ballgowns SS18

London Fashion Week SS 2018 Trends

<< back to News