Sales Rise for John Lewis
All three directorates achieved double-digit increases following the stores second week clearance sale on the week ending on the 30Th June. The most popular directorate selling section was Electricals and Home Technology which had an uplift of 30.8%.
As the Olympics are fast approaching, this also had an effect on sales due to the number of people buying London 2012 merchandise which helped the Fashion section to achieve a 12.8% increase on the same week last year and Womenswear gaining a 14.8% increase while Beauty and Accessories had a 15.6% rise due to the sales on bags and beauty products from main brands. The website also had an impressive achievement with an increase of 28.4% on the same week the previous year. Poole was the store with the best increases with sales up by 34.1%. Although the challenging weather, online sales soared to £63.58 million in the week to the 16th June. Many high street stores saw a drop of 1% whereas the in-store fashion sales rose by 1%. The womenswear and menswear was saved by the sales of beauty and accessories as they almost slipped into a negative territory. Will John Lewis be able to keep up their good work or will their sales drop again? At the moment, the weather change has affected their profits however,
It looks as though people are still buying summer clothing despite the cooler temperatures in the UK at the moment, hopefully the summer clothing will be put to good use soon (fingers crossed). The buying director of John Lewis, Ed Connolly, has recently said that, “The balance across retail was also very pleasing, with all our channels complementing one another’s growth and a positive figure online of +28.4% sitting alongside all but one of our LFL shops in positive figures, with 16 of them showing double-digit growth and excellent scores from the ‘at home’ format, too.” So we will have to wait till next year to see if they have increases for the third year running.