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Georgia Hardinge for River Island

28-01-2013   


Last season saw the retailer partner with William Tempest which saw black and nude eveningwear, including a tessellated design and a geometric art deco pattern.

Hardinge is known for her contrasting use of soft and feminine fabrics, abstract print and structural, textured shapes. River Island first approached Hardinge about the partnership a year ago, a prospect that the London based designer says she was “immediately excited about”.

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“When I started my business I made a plan to one day collaborate with a high street retailer and I am so happy to see that happen,” she told us. “I absolutely love what River Island are producing at the moment – there is a definite buzz around the brand and they are really bringing something fresh and new to the high street.”

For Hardinge’s debut high street range, she has taken inspiration from Swiss surrealist painter and sculptor, H.R. Giger, who was known for depth and movement in his paintings.

“I find that his paintings and sets create such beautiful depth and movement and I wanted to capture these elements and echo them in the print,” she said. “I have a fascination with sculpture and love to transfer this 3D way of working into clothing – the main showpiece which is shown in the film was sculpted to flatter and mould around the female silhouette.”

Hardinge debut her first collection during London Fashion Week in 2009, and since then she has collaborated with Victoria Secrets and Lancôme, and has seen her designs worn by some of the biggest names in music including Beyoncé, Lady Gaga, Florence Welch and Jessie J.

The collection will launch with a short film – directed by Alex Turvey and starring Ben Grimes – as part of the Fash/On Film series during London Fashion Week an aspect of the partnership that Hardinge is particularly pleased with.

The 14-piece collection features both clothing and accessories, with statement pieces and will in stores from March. The showpiece dress featured in the Fash/On Film video will be auctioned for charity.




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