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House of Hackney to Open London Flagship Store



Founded by life and business partners, Frieda Gormley and Javvy M Royle, the foundations of the house are built on quality that is made to last along with an emphasis on Made in England, supporting UK industry in the process. 


House of Hackney is excited to present a 2000sq foot store in the heart of Shoreditch, the design hub of Hackney, where the beauty and ingénue of the collections can be seen in their entirety. Occupying two floors, the flagship store will become the embodiment of the brand’s playful, irreverent style, decorated in its trademark statement prints and new collections and featuring its celebrated home wares and fashion designs.

In the spirit of creativity and design that is at the heart of the brand, House of Hackney has invited a team of unique talents to collaborate on the store. Luxury architects MRA, the team behind the design of stores including Hermes, Agent Provateur and Marc Jacobs, have designed an iconic interior for the flagship store. Creative florist Wild at Heart is curating a special ‘Wild at Heart X House of Hackney’ flower shop inspired by the collections. Tim Walker collaborator, Andy Hillman, has created a show-stopping window for the front of the store.


As well as the classic collections of Dalston Rose and Hackney Empire the flagship store will see the launch of new collections including Palmeral, London Rose and Inferno, along with new product categories to include flowers, sleepwear, accessories and stationery, as well as the fashion and interiors collections.






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