How to Boost Your Marketing
January 20, 2021 - January 20, 2021
Marketing is important. It helps get more eyes on your products and brand and plays a vital role in the success of both big and small businesses alike. The way businesses market themselves has changed a great deal over the past 20 years. There’s been less of an emphasis on print and television advertisements as the Internet has emerged as an effective and cheap way to market yourself.
Here are some great steps your business, brand or company should follow both online and offline to help boost your marketing and quickly grow a bigger audience.
Offer a newsletter
Newsletters are a great way to keep customers up to date with the business as well as entice them with new deals and products to make another purchase. These days, the majority of newsletters are sent through email, and makes up a great portion of email marketing.
The purpose of a newsletter is to keep customers within the funnel, meaning that they aim to turn one-time customers into loyal repeat buyers, giving you a reliable source of income.
Email newsletters are also one of the most economically rewarding marketing strategies, as they have a high return on investment. On average, every $1 spent on email marketing results in around $38 back, making it a great way to boost your profits.
Business cards are still as important now as they were when first introduced, and that’s because they help businesses and staff create a professional yet personal connection with clients. A well-designed business card is informative, portrays a sense of personality and identity, while also instilling a feeling of credibility. Additionally, business cards are easy to store, such as in the sleeve of a wallet, meaning that customers can easily find your contact details. On the Internet, there are many options for how to design a custom printed business card, to help you create a card that best reflects you and your business.
Most of the customers you are trying to attract to your business already have relationships with other brands and businesses, so it’s a good idea to use these relationships to attract attention to your services and products. The best way to do this is to create partnerships with other businesses, and this can be done in many ways. One way is to offer complementary products for these other businesses, which helps put you in front of a new audience, or you can join forces to create an event that benefits both of you. Even one, good partnership can help you boost website visits by 40%; just make sure that you pick a partner that isn’t competing over the same audience.
Deploy social media
Social media has become one of the best platforms to market on, due to the potential widespread reach they have. These platforms can be used to generate new leads and improve engagement with customers.
To improve your social media output, there are three main things you need to do: firstly, share useful content that your audience will find beneficial, such as tips or other forms of information. This stuff also has high social credibility, making it more likely to be shared. You also want to promote your social pages on your website, through adding share buttons on each post. This encourages people to share your posts, which can get more eyes on the content. You also want to avoid promoting your services and products constantly, as this can be off-putting. It’s best to limit self-promotion to about 30% of your social media output.