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Creative Director Job Profile

December 16, 2017 - December 16, 2017   


Find out the typical duties, requirements and opportunities of a Fashion Creative Director… 

CREATIVE DIRECTOR

Job Description

A creative director oversees all aspects of product design. In advertising, this means branding and advertising for a client and ensuring that the new branding and advertising fits in with the client’s requirements. As a creative director you will initiate and stimulate creative ideas for and from those involved in the creative process. A creative director is ultimately responsible for the quality of the final creative work. It’s very much a people-oriented job, involving development of high-level concepts for design projects. It also involves working with internal and external clients, pitching designs, and understanding client needs. At times, you may be required to develop visual designs, and at other times, you will be responsible for recruiting and managing third party design firms as well as internal design resources.

Typical Duties

 

Skills and Interests

 

Job Requirements

An advertising creative director should have a good mixture of formal education and advertising experience. Many employers prefer to hire directors with bachelor’s degrees in advertising or journalism. Courses in consumer behaviour, marketing, sales, visual arts, photography, art history, technology and communication may be useful. Good computer skills and the ability to navigate and conduct business through the internet are essential.

Opportunities

Advertising creative directors are usually promoted from copywriting or art directing positions. Familiarity with film-making techniques is also common. Creative directors rise to become executive creative directors or chief creative officers, a position with executive responsibility for the entire creative department, and some progress to chairman of a firm. Salaries can range from £27,744 – £84,202.

 

 




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