Copywriter Job Profile

Find out the typical duties requirements and opportunities of a Copywriter

 

Job Description:

As a copywriter you are responsible for taking a customer’s advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects.

 

Responsibilities:

• Liaising with clients and interpreting their briefs;
• Developing creative ideas and concepts, often in partnership with the art director;
• Presenting ideas to colleagues and clients;
• Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;
• Writing clear, persuasive, original copy;
• Updating digital media;
• Proofreading copy to check spelling and grammar;
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• Overseeing campaigns through the production stage to completion;
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines;
• Casting actors for TV and radio work and listening to voice tapes;
• Liaising with production companies, photographers, typographers, designers and printers;
• Keeping up to date with popular culture and trends;
• Monitoring the effectiveness of advertising campaigns. 

Skills:

• Be highly creative and imaginative
• Have good written and interpersonal skills
• Work well in a team
• Be able to work under pressure
• Have an eye for detail
• Have an interest in commerce, popular culture, and new advertising trends and techniques.
• Work within strict budgets
• Have an eye for detail
• Possess good leadership, people and project management skills.