Area Manager Job Profile

Find out the typical duties and opportunities of an Area Manager…

Job Description:
As an area (or regional) manager, you’ll have overall responsibility for a number of stores in an allocated area. You’ll be responsible for staff and you’ll work closely with other senior managers and department managers.

Responsibilities:

• Setting sales targets
• Maximising sales and profitability
• Providing your team with a stimulating and supportive environment
• Maintaining and increasing standards of customer service
• Driving team performance
• Controlling the training and development of your staff
• Maintaining and increasing sales of your company’s products
• Reaching the targets and goals set for your area
• Establishing, maintaining and expanding your customer base
• Increasing business opportunities through various routes to market
• Setting sales targets for individual reps and your team as a whole
• Recruiting and training sales staff
• Compiling and analysing sales figures
• Possibly dealing with some major customer accounts yourself

Skills:

• Previous experience being an area manager would be preferable
• Good listening skills
• Excellent sales and negotiation skills
• Good business sense
• The ability to motivate and lead a team
• Initiative and enthusiasm
• Excellent communication and ’people skills’
• Good planning and organisational skills
• The ability to work calmly under pressure
• Good IT, budget and report writing skills
• A full driving licence
• Foreign language skills are increasingly useful