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Pure London 12th – 14th February

June 16, 2024 - June 16, 2024   


Pure London – 12th – 14th February 2006


Following the success of the February 2005 Pure London show, oneLondon in conjunction with EMEP’s Sew-East Programme and Global Gateway2Trade (GG2T) are offering a further 15 Womenswear fashion designers the unique opportunity to showcase their designs at this event. 


Our stand will be in the “Pure Spirit”section of the show and this section is dedicated to the most exciting, young and creative Womenswear collections. Previous “Spirit”exhibitors have included high profile and highly creative brands such as: –


  • David Bitton
  • Mavi Jeans
  • Golddigga
  • Chilli Pepper
  • Fever/Suki
  • Custo Barcleona


Pure’s eye-catching catwalk shows will take on a new set for Autumn/Winter 2007.  The catwalk runs three times a day, bringing a diverse range of contemporary, casual and designer brands on offer, to life.  These will be complimented by the essential Drapers’ fashion forecasts and live industry interviews.


The show takes place on the 12th, 13th and 14th February 2006 at London Olympia and is an event, which offers buyers a total one-stop show buying experience.  The show is divided into six sections and offers retailers the opportunity to selection directional ready-to-wear collections alongside diverse fashion accessories across two floors.  It is renown as a hunting ground for progressive Womenswear with retailers visiting the event stating that they see Pure as a key reference point when buying fashion in the UK.


GG2T & Sew-East are looking for young, creative and exciting Womenswear designers, based in London, to take part in this prestigious UK fashion trade show. Please note the criteria for nominations below.




Nominations should be sent to us immediately by 9th December 2005 and be accompanied by photographs and/or brochures of the collection. 


Nominations must have been trading for at least 18 months, be in the Objective 2 area and designers of Womenswear.


A nominal fee of £200 plus VAT (£235) will be charged to each successful applicant who in return will receive the following: –







The organisers of Pure will select applications and all allocations are subject to a set criterion relevant to each section of the show.


Applicants that are successful selected are obligated to attend the pre-event workshops which will cover ‘How to trade internationally’, ‘What to expect from the PURE Exhibition’, and ‘How to follow up potential post event business leads’.


Note: this offer is not open to those companies who have participated in any major GG2T event (i.e. Pure 2005, Boucles d’bene, Prague Mission, Paris event run by Enfield) or have received 5 days (30 hours) assistance/advice from the programme.


Interested companies should contact GG2T Ketevan Moseshvili on Tel: 020 7940 1566 before 15th December 2005. or any member of the Sew-East team on 020 7655 0906 email: This email address is being protected from spambots. You need JavaScript enabled to view it.



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