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Pure London 12th – 14th February 2006

April 15, 2024 - April 15, 2024   

Pure London  12th – 14th February 2006


Following the success of the February 2005 Pure London show, GLE’s oneLondon and Global Gateway2Trade (GG2T) are offering a further 15 womenswear fashion designers the unique opportunity to showcase their designs at this event. 


The stand will be in the “Pure Spirit”area of the show, dedicated to the most exciting, young and creative womenswear collections. Previous “Spirit”exhibitors have included high profile and highly creative brands such as:-


  • David Bitton
  • Mavi Jeans
  • Golddigga
  • Chilli Pepper
  • Fever/Suki
  • Custo Barcleona


PURE takes place on the 12th, 13th and 14th February 2006 at London Olympia offering retailers a total one-stop show buying experience and designers unique exposure.  Pure’s eye-catching catwalk shows will take on a new set for Autumn/Winter 2007.  The catwalk runs three times a day, bringing a diverse range of contemporary, casual and designer brands to life.  These will be complimented by the essential Drapers’ fashion forecasts and live industry interviews. Pure is a renowned hunting ground for progressive womenswear and testimonies from retailers confirm that Pure is a key reference point when buying fashion in the UK.

GG2T are actively seeking young, creative and exciting womenswear designers, based in London, to take part in this prestigious UK fashion trade show.

As part of the programme selected designers will receive:

·      Space to show their collection on our stand which will be situated in the “Pure Spirit”section of the show.


·      Free Customer Invitations that can be overprinted with the designer’s brand, company name or logo so that they can be sent out to clients or prospects to promote their presence at Pure.


·      Nominate prospects and customers for the PureCard and VIP treatment – this entitles them to complimentary entry to Pure, an event guide and other special offers.


·      The opportunity to have their brand images include in the Pure Magazine – this magazine is independently edited, so inclusion is not guaranteed.


Please note the criteria for nominations below.



Nominations should be sent to us no later than 10th November 2005 and be accompanied by photographs and/or brochures of the collection. 


Nominations must have been trading for at least 18 months, be in the Objective 2 area, and be designers of womenswear


A nominal fee of £200 + VAT (£235) will be charged to each successful applicant who in return will receive the following:-


Applications will be selected by the organisers of Pure and all allocations are subject to a set criterion relevant to each section of the show.


Applicants that are successful will also have to attend workshops which will cover how to trade internationally, what to expect from the show, how to do business afterwards etc.


Note: this offer is not open to those companies who have participated in any major GG2T event (i.e. Pure 2005, Boucles d’bene, Prague Mission, Paris event run by Enfield) or have received five days (30 hours) assistance/advice from the programme.


Interested companies should contact GG2T Ketevan Moseshvili on Tel: 020 7940 1566 or email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  before 10th November 2005.


Note for Editors:


UK Trade & Investment is the Government organisation that supports both UK companies trading internationally, and overseas enterprises seeking to locate in the UK. For London companies considering doing business in international markets UKTI is an essential first port of call to develop export capabilities and provide expert advice, reliable data and professional research.



The London International Trade Team provides access to all the services and funding available through UK Trade & Investment, and offers local knowledge in the capital. Through the London Team, businesses interested in international trade can take advantage of the expertise of more than 200 UK Trade & Investment teams based around the world.


Further information about UK Trade & Investment can be obtained by contacting the International Trade Team on 020 7010 1170 or visit the website www.uktradeinvest.gov.uk


Greater LondonEnterprise (GLE)

GLE is London’s economic development company. While owned by the London Boroughs, it is commercially and constitutionally independent and receives no public subsidy. This unique positioning enables GLE to invest its profits to deliver quality support to enterprise for growth and regeneration across the capital on the Boroughs behalf. Focusing on SMEs, GLE has developed a track record of successful borrowing, lending, investing, managing funds and assets and developing property and innovative financial techniques to deliver for London.




oneLondon, a subsidiary of Greater London Enterprise (GLE), is an enterprise and regeneration agency. As a membership organisation, it is a partnership of the private and public sectors; members are: BT, Cadbury Schweppes, Corporation of London, Greater London Enterprise, Hill and Knowlton, HSBC, Lloyds TSB, London South Bank University, St. George plc and United Biscuits.


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