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PFW SS17 Stella McCartney

03-10-2016   


During Paris Fashion Week, Stella McCartney presented her cruelty free and wholesome collection to leading industry professionals including Anna Wintour who sat comfortably on the front row.

Paving the way and leading the industry in a hope to encourage brands and designers, Stella McCartney presented her animal product and cruelty free SS17 collection. As a vegetarian and animal-rights campaigner, the designer leaves materials including leather and fur out of her designs and instead sources eco-friendly fabrics including faux-leather to use.

The show, which was held at the rich and beautifully designed Opera Garnier, presented a chic, utility inspired affair. 

Screen Shot 2016-10-03 at 16.35.37From shirts and blazers that defined models shoulders to khaki utility trousers that tied around the waist with a drawstring fastenings to woven dresses and jumpsuits that slouched off-the-shoulder and featured a small faux leather waist bag which reinvented the 90s style bum bag. Cotton shirts, denim jumpsuits and trench coats also made an appearance. McCartney then surprised the audience with a number sports-luxe outfits, which should really come to no surprise considering she designed Team GB’s Olympic kit.

Sloganised t-shirts and printed trousers were the talk of the collection however, ensuring the fashion world was fully aware of her commitment to her animal-rights campaign, the Brit sent out models wearing t-shirts stating ‘no leather’, ‘no fur’ and ‘thanks girls’.

Materials used throughout the collection included organic wovens and jute, cotton muslin, natural linens and eco-friendly suede, whilst predominant colours were that of tan, blue, khaki and cedar.

Backstage McCartney was questioned if the suede she had used in her collection was faux as it looked real. She was overheard responding “The fact you have to ask that goes to show why do we use real suede? Why are we killing so many animals just for something you can’t even tell the difference?”

Words by Rebekah Litherland  

Images courtesy of Stella McCartney

 




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