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On Demand & Lean Manufacturing


Newsletter 27th January 2021

New Account – I Saw It First

Fashion-Enter Ltd is delighted to announce a new account has been opened with I Saw It First – the online fashion retailer that was founded in 2017 by Jalal Kamani. 

Over the last three years I Saw It First has had phenomenal growth, headed up by Jalal Kamani the creator and owner of I Saw It First. Jalal has a deep history in understanding fashion today and working closely with the Director of Buying Leanne Holmes the two make a formidable team. 

CEO Jenny Holloway recently visited the head office of I Saw It First in Manchester and commented:  

“I was so impressed with the team at I Saw It First in Manchester. There is a real can-do attitude, and it was clear that CEO Jalal Kamani really does care about his staff and the brand itself. I don’t think I have ever visited a company before that provides free breakfast and lunches for their staff.  During the visit Jalal and Buying Director Leanne Holmes explained how there is a new approach to ethical buying today and as a social enterprise we want to help I Saw It First achieve transparency in their supply chain. This is an exciting time for our garment manufacturing industry.” 

The first I Saw it First orders will be supplied by Fashion-Enter in February 2021, which will include locally sourced fabrics in the season’s fashion colours. Capitalising on the fashionable loungewear this new range will be an exciting addition to an already sold-out season. 


On Demand & Lean Manufacturing Has Arrived!

This morning, 27th January, we collaborated with Kornit Digital on a live streamed event to reveal the latest technology in Making-to-Order – one piece flow! During the live stream presentation we demonstrated how individual customer orders can be digitally printed, automatically cut and then made up by our experienced machinists and despatched from our site.

The session also included: Insights from Fashion-Enter CEO Jenny Holloway on the drivers for change to an on-demand, ethical and sustainable fashion industry. Along with offering understanding of how technology can enable on-demand fashion to offer a valued, personalized garment every time.

By working together we can create business models that are in line with today’s retail market and consumer. A lean production model that produces less waste, less inventory and is more agile to customer needs.

A big thank-you to the Kornit Digital team for working with us on this event, exciting times ahead!

On This Week: Sustainable Fabric Sourcing

We have had a fantastic response to our next masterclass Sustainable Fabric Sourcing with Mark Dodds. Taking place this Friday 29th January, Mark’s two-hour online session will give attendees the chance to learn all about sustainable fibres, the challenges around using sustainable fabrics, where to source and much more. There is still time to book your place. Tap here to find out more and book.

Work For Us

We have positions for a Machinist and a Supervisor available at our Factory in Newtown, Wales training to be provided as necessary. To find out more tap the following links…

Production Garment Supervisor


FC Meet Up With Caren Downie

Last week our CEO Jenny Holloway talked openly with the long established fashion professional Caren Downie in an online version of the ‘FC Meet Up’. Caren provided some detailed insight into how to build up a brand and guidance for business success. To find out more about this session tap here for Paul Markevicius’ informative review. Feedback following the session was excellent and included:

It was brilliant as ever, I’m honestly so glad and grateful you’re still doing them. My questions for Caren have put me in a really good mindset to forge on ahead. I just love the attitude of make fashion fun, invigorating and infectious, hearing people so rooted in the industry such as yourselves pioneering that is GREAT. Many thanks, can’t wait for the next!” – Dulcima

In the Press…

We have been mentioned on Just-Style.com again this week, this time in relation to enforcing government policy, along with Fashion Roundtable, within the UK fashion sector. One of the key concerns is the need to retain a skilled garment manufacturing workforce post-Brexit and the need for machinists to be added to the government’s Shortage Occupation List (SOL), which details skilled workers eligible for a visa. Fashion-Enter has been vehemently behind this and commented: “It’s quite insulting to all the fantastic machinists, many of whom are universal workers, that they are just not regarded as skilled enough to be on the SOL. [Sewing] takes years to perfect, it’s not just stitching. It is absolutely frustrating and training has to come back to the forefront.” 

Tap here to read the full article.

Inspiring Women in Manufacturing

At the end of 2020 The Manufacturer showcased‘30 Inspirational Women in Manufacturing’ and our very own CEO Jenny Holloway was one of them. Discussing the business Jenny said: “To be successful; everyone has to be busy all of the time so there’s no bottlenecks. This means every day is different and there are times when you’re a detective to find out what part is going wrong and why. You may enter that floor with 70 pairs of eyes watching you so remain calm, develop that ability to scan the floor quickly and cut to the chase. It’s the best environment to work in!”

For the full article tap here.

Do You Want to Save Money?

Masterclasses and Courses

Sustainable Fabric Sourcing Zoom Masterclass

How To Do Your Own PR with Rosie Davies-Smith

Gerber AccuMark 3-day Course for Beginners

Learning from Home eTelestia Online Courses:

Online Pattern Cutting Course

Pattern Making – Womenswear

Pattern Making – Menswear

Fashion Design Technical Drawing  

Level 2 Telestia Diploma in APD 

Fabric Swatch of the Week

Thinking ahead to warmer days we have picked out this abstract marble print jersey in rich tones of blue, purple and pink. Available from the FCFabricStudio at £4 a metre.

This Week on FashionCapital…

The multi-million-pound company Kurt Geiger is suing small independent clothing label Karen Gold over similarities of their KG logo.  

And Finally…

Interested in a career in fashion? We currently have some apprenticeship positions available click here to find out more and apply.

Until next week, stay safe.

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