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Learn Something New Everyday…


FashionCapital Newsletter

Wednesday 27th February 2019
Dear all,
‘Never stop learning, because life never stops teaching.’

CEO Jenny comments: “I failed my 11 Plus. I was dyslexic but didn’t know it. I actually thought I was just a bit dim!  However, I had a great memory and I wanted to do well in life. I wanted more than the Wall Heath village in the West Midlands could offer me. So I tried. And tried and tried. Education gives choice. It gives you a hope for a better future and everyone needs a goal to strive for. We may not all be academic but we all have unique skills and this is why the FTA is my absolute passion.”

BREW Project

Age is not just a number – it’s actually a real advantage when it comes to running a business. Need proof?

We are thrilled to be involved with BREW Project. BREW stands for ‘Building Enterprise and Resilience in Women’ and targets women who are looking to build on prior experience. At the BREW event on 15th March, leading female entrepreneurs, such as our very own CEO – Jenny Holloway, will share their business stories and discuss why they believe being over 50 gives them a competitive edge. This inspirational event is a part of Wandsworth Enterprise month, the Council’s new Erasmus + programme. To find out more and to register for free click here.

EFI Optitex Coming to the New Tailoring Academy

After carefully evaluating 3D CADCAM systems there really was no other alternative but EFI Optitex! The software is the most advanced on the market and easy to use. You create avatars for your body blocks. Then you can design to those blocks and patterns are automatically created. Better still you can then ping over the patterns for samples to be made. This cuts out so much time in sampling and fitting. This is a mini revolution and we are proud to be offering classes in our new Tailoring Academy – huge thank you to EFI owners of Optitex. More on EFI Optitex and the brand new Tailoring Academy soon!

‘Make It Happen Spain 2019 Conference’

Our CEO Jenny Holloway has been invited as a guest speaker at the ‘Make It Happen Spain 2019 Conference’. Coinciding with ‘International Women’s Day’ the conference brings a mix of interviews, speakers, stands, networking and sunshine opportunities. Jenny will discuss who are the real Belles of London and the ethos behind the in-house brand, she will also share her top tips for fashion business start-ups. The conference takes place on the 7th and 8th March in Marbella, Spain. For more information click here.

OCR D&T and Engineering Consultative Forum

We are certainly getting out there. Next month on the 14th March Fashion Enter will be at the OCR D&T and Engineering Consultative Forum. The forum is about networking and discussion and the agenda also includes a range of presentations and workshops. Fashion Enter will be providing both on the topic of Textiles Industry Training.

Lemonade Dolls Brand Launch

FashionCapital attended the launch of the inspirational, ‘more than just undies brand – Lemonade Dolls this week. FashionCapital’s brand mentoring expert Caren Downie is involved with this launch brand and she certainly understands how to set up a successful fashion business. Watch this space for Caren’s next masterclass.

Masterclass: Effective Trend Prediction For Your Brand – 7th March


Fashion Forecaster Lester DC Pedersen, will reveal the process of developing trends from research through to finished product design. In this masterclass she will provide a unique, behind-the-scenes look at the research and analysis that form fashion trends. Present her TRENDZOOM report covering key colours and trends for Spring/Summer 2020. Reveal techniques to get the best out of forecasting and how to apply this information to your brand, as well as tips on how to develop your own personal style of trend forecasting to keep your brand on track. Click here for more information and to book.

Masterclass: Stage 2 & 3 Planning Your Range and How to Sell

Industry expert Della Nelson has combined two masterclasses into one, due to take place on the 28th March Della will discuss: Stage 2 ‘Planning Your Range’, which will include how to interpret forecasted trends, how to select the right colour palette and plan a viable and cohesive collection. Following on to Stage 3 ‘How to Sell Your Brand’ where she will cover: The importance of a brands website, paying particular attention to the overall look and feel, should you host a press day? How to attract the right press and ensure you are targeting your customer profile. To find out more and book this masterclass follow the link.

Apprenticeships Currently Available 

We are hiring! Fashion Enter is looking for an Apprentice Merchandiser/Production Assistant to facilitate production processes and assist the Merchandising team with daily tasks.

While Intimate Apparel Samples require a Sample Room Assistant to join the company’s small team of technicians developing lingerie and swimwear Tech Packs, samples and small runs for independent designer brands.

To review both apprenticeships click here.

The Fashion Studio Level 3 & 4 Apprenticeship


We have patiently waited for four-years for this standard to be approved and it’s finally here! The Level 3 and Level 4 Diploma for Fashion Studio Assistant has been designed to provide learners with the skills, knowledge and understanding necessary to work within the fashion industry, with a specific focus on working within a fashion studio. This provides an excellent insight and overview of design and production.

To find out more about this apprenticeship qualification please contact Lorna Tavares  Development Manager: lornatavares@fashion-enter.com

In Production: Tesco Skirts

Production Director, Caroline Ash comments: “It’s great to see the Tesco satin bias cut skirt on the lines. This is such an excellent first order with many more in the pipeline.” 

Jenny Holloway adds: “This is what Fast Fashion is all about; Speed to Market NOT throw away fashion!  I am becoming increasingly incensed by the negativity that has surrounded fashion that’s on short lead times hence my commentary to the FashionRoundTable.”To read Jenny’s response to Environmental Audit Committee report on the FashionRoundTable website click here.


There’s More to Education… 

Meet is Yvonne. She’s articulate and academically bright. She took Stitching courses at the FTA and excelled. However, her life took a downward turn, she became ill and subsequently homeless. Yvonne is trying to turn her life around and we’re supporting her to get back on track. There’s more to education than qualifications.

March Courses

The next two-day Digital Pattern Grading course with Vetigraph will take place at the Fashion Technology Academy on the 18th and 19th March from 10am – 4pm each day. This two-day intensive course is ideal for either beginners or those with prior experience that need to build on their skills.

Gerber Accumark Digital Pattern Making for Beginners 

Due to popular demand we now have a mid week course for Gerber on 12th, 13th and 15th March click here for more details.

Fabric Swatch of the Week

This week we’ve picked out this lightweight 100% silk in a fresh shade of blue, perfect for a summer’s outfit available from theFCFabricStudio now at £8- a metre.

This Week on FashionCapital.co.uk 

Meet the author of ‘Digital Pattern Cutting for Fashion with Lectra Modaris, Patricia Grice and find out all about her step-by-step guide published by Bloomsbury. Take advantage of the exclusive Bloomsbury / FashionCapital Members Only area which features the latest fashion books and guides plus 35% Members Only savings.

Industry and consumer childrenswear event ‘Mini Mode’ showcased for a third time with the latest AW19 collections from both established and emerging childrenswear designers.

Plus a new report by the Housing, Communities and Local Government Committee (HCLG) has suggested that the government should ‘wake up’ and consider implementing an online sales tax to ‘level the playing field’ between online and high street retailers. Jenny Holloway comments to Drapers regarding the report.

And Finally…

We can reveal another new Belle – FTA Operations Manager Esme Tecle will be applying her smart, casual style with a bold injection of colour to the Belles of London spring range. Watch her YouTube mini interview right here.



More from the FashionCapital team next week.

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