<< back to Newsletters

Launch To Last…


FashionCapital Newsletter

Wednesday 23rd January 2019
Dear all,

Launch To Last…

With show season in full flow – the men’s collections, haute couture, various trade shows and soon the women’s ready-to-wear schedule our thoughts turn to the designer brand and businesses with longevity. With every season new brand names appear and then just several years down the line disappear without a trace. It’s true to say that starting out isn’t the only hurdle when it comes to this business called fashion and while ‘launching to last’ is the intention of many – a high proportion don’t make it past the three-year mark. Don’t let this happen to you! Here at FashionCapital we are extremely fortunate to have a team of mentors with an incredible amount of industry expertise and experience…

Next Masterclass on the Agenda:

‘How To Build A Successful Brand’ with Caren Downie

Caren Downie is one of the most influential women in British fashion. Her previous roles have included Buying Director at Topshop, where she also initiated the now renowned NewGen sponsorship scheme. Following this Caren became the Fashion Director at ASOS.com and worked within a team that grew ASOS from 0.9 million customers to 5 million in four years, she then launched the highly successful womenswear brand Finery London and is now the founder of ByOcular specialising in tailor-made optical frames.In her two-hour masterclass ‘How To Build A Successful Brand’ on the 31st January Caren advises and guides with her insider knowledge. She will discuss what buyers are looking for, how to successfully build up a brand, generate loyal customers and sales and how to overcome fundamental difficulties. Caren has delivered this Masterclass on a regular basis and tailors her advice to individuals that attend.

Feedback from previous attendees:

“Thank you very much for giving such an inspiring and also authentic talk today. It was very engaging and has posed lots of pressing questions and considerations for me prior to my launch. Just what I needed.” – Alice

“I have learnt lots about business which I will take away with me. Loved it very, very informative.” – Humeera

“I have learnt the importance of developing a strong clear brand that you can present confidently. To have integrity and go slowly with selling and production, build it steadily and conscientiously. Do lots of research!” – Jackie

To book your place on this informative masterclass click here.


Fashion Needs To Get A Conscience

Yet again splashed all over the press is the news that the “#IWannaBeASpiceGirl Comic Relief charity T-shirts were produced by workers in sweatshop conditions. Surely it’s time for retailers, charities and brands need to take note and ensure the factories that they use are fully compliant and ethical. We are proud of our transparent, SMETA approved, fast fashion audited factory and we are proof that fashion can be produced ethically and affordably in Britain today.

Click here to read London Fashion Week: Ethics and Sustainability featured on FashionInformation.com by Lester – our factory and CEO is mentioned in the last paragraph of this industry positive piece.

Come and visit our factory, to enquire about a site visit for your students, staff or to discuss a more in-depth, tailor-made workshop, please contact education@fashion-enter.com

Mountain Warehouse Interviews Underway

Today (23rd January) shortlisted applicants for the Mountain Warehouse Garment Tech apprenticeship post are being interviewed by the Mountain Warehouse team. Taking place at the Fashion Technology Academy the applicants will learn about the apprenticeship programme and be assessed for the role. Good luck!

Make It Happen Conference Marbella

FashionCapital & Fashion Enter Ltd CEO Jenny Holloway has been invited as a guest speaker at the ‘Make It Happen Spain 2019 Conference’. Coinciding with International Women’s Day the conference brings a mix of interviews, speakers, stands, networking and sunshine opportunities. Jenny will discuss who are the real Belles of London and the ethos behind the in-house brand, she will also share her top tips for fashion business start-ups. The conference takes place on the 8th March in Marbella, Spain. For more information click here.

New On the Agenda:
Effective Trend Prediction for Your Brand with Lester DC Pedersen 


Taking place on Thursday 7th March long established Fashion Forecaster Lester DC Pedersen, will reveal the process of developing trends from research through to finished product design.

The Masterclass will include: + A unique, behind-the-scenes look at the research and analysis that form fashion trends. + TRENDZOOM – presentation of the key colours and trends for Spring/Summer 2020. + Techniques to get the best out of forecasting and how to apply this information to your brand. + How to develop your own personal style of trend forecasting to keep your brand on track.
To find out more and book this masterclass click here.


Digital Pattern Grading with Vetigraph

The next two-day Digital Pattern Grading course with Vetigraph is due to take place at the Fashion Technology Academy on the 18th and 19th March from 10am – 4pm each day. The intensive course is ideal for either beginners or those with prior experience that need to build on their skills. Topics covered will include: Digitising trouser skirt & dress; Pattern adjustments; Fit amendments on software; Introducing grading; How to read a spec; Grade skirt, trouser & dress; Dummy grading & production grading; Costings & marker making and Extra patterns to grade.

To find out more and book click here.

More Masterclasses Coming Soon

Also on the masterclass agenda we have ‘Getting to Grips with Intellectual Property’ with Rosie Burbidge. Rosie is an Intellectual Property Partner at Gunnercooke LLP and the author of European Fashion Law: A Practical Guide from Startup to Global Success. Rosie will guide masterclass attendees through the key intellectual property issues which the fashion industry faces on a day-to-day basis. She will also give her top tips on how to save costs and when you need to spend some money in order to invest in the future of your business.

We can also offer the one-day course ‘Essential Elements to Make your Pattern Production Ready’ with Maggie Stott. Production pattern making is often sidelined by the more glamorous sounding creative pattern making, but the reality is, the production pattern is the real star. Grading, marker making and manufacture cannot start without a production pattern, and the quality of its execution will set the standard for the whole factory process.Maggie is so knowledgeable, it’s a real privilege to be able to learn just a little of her skills! I’m really looking forward to learning more.” 

Della Nelson’s 3 Stage Brand Building 
interactive masterclasses:
Della’s first stage masterclass took place with a full house at FashionCapital HQ last week, the two-hour seminar delivered powerful insights into the first steps of setting up a brand. She will now be following this with two further sessions packed with essential information and advice.

Stage Two – Planning Your Range

Stage Three – Howto Sell Your Brand

How to Do Your Own PR with Rosie Davies 21st February

PR can be a minefield when starting a new business, from influencers to press releases to gaining those all important industry contacts. On Thursday 21st February Rosie Davis, Founder of PR Dispatch & LFA, The Lifestyle and Fashion Agency, will host an exclusive masterclass How To Do Your Own PR.

Gerber Accumark Digital Pattern Making for Beginners 

We now have February dates for the next Gerber Accumark Digital Pattern Making for Beginners course. The three-day course takes place on Saturday’s from 10am – 3pm and knowledge gained in Gerber is considered a valuable asset by industry.

The February three-day course takes place on 2nd, 9th and 23rd February click here for more details.

TR Pattern Cutting Taster Masterclass 

TR pattern cutting means Transformational Reconstruction, this is a form of origami pattern cutting which translates into immediate and intuitive 3D creations, in opposition to the more conventional way of drafting. Click here for more details and to book.

Up and Coming Events and Projects

As a part of Fashion District initiative Fashion-Enter is currently developing the Tailoring Academy in Haringey (due to open this spring), alongside its existing Fashion Technology Academy. This and many other Fashion District projects will be revealed in a panel discussion at Pure London on Tuesday 12th February.www.purelondon.com

Members of the team will be at Fashions Finest during London Fashion Week on the 16th February 2019. Fashion Enter and the Fashion Technology Academy will be there to promote the support services and courses. The event will take place at Congress Centre, 28 Great Russell St. London WC1B 3LS.



We are also pleased to be involved with the Brew Project, which stands for ‘Building Resilience and Enterprise for Women in a Digital World’. The collaborative project involving many businesses and European partners will support and advise women aged 50+ who want to develop their entrepreneurial skills. Due to take place in March details will be finalised and shared in due course.

One show we have always supported and exhibited at the (Centre for Fashion Enterprise) CFE Manufacturers Trade Show has been scheduled for the 4th of April (London location to be announced) and sadly it will be the last one. Please put the 4th in your diary – the CFE have provided amazing support for up and coming brands over the years including the likes of Erdem, Peter Pilotto, Mary Katrantzou, Marques Almeida and Craig Green.


Fabric Swatch of the Week

Today we are feeling the chill and have picked out this 100% wool in cream. A natural fibre in a classic shade that is timeless. Available now at the FCFabricStudio at £14 per metre.

This Week on FashionCapital.co.uk 

We meet Emma Watkinson (pictured right) CEO at SilkFred for a brief Q&A session.

The High Street is far from dead according to new data compiled by the Fashion Retail Academy.

And Katie Farley picks out 4 AW19/20 menswear trends to watch as seen at the recent designer collections.

And Finally…

Last week we posed the question – who will be the next Belle? Well, we can reveal the next three Belles are busy finalising their ranges due to launch this spring and here is a taster video from one of them!

Belles of London

More from the FashionCapital team next week.

<< back to Newsletters