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Bringing Production Home!


Newsletter 25thNovember 2020 

These Covid Times  

A message from Fashion-Enter Ltd CEO Jenny Holloway: 

Just one month until Christmas and unfortunately the latest data confirms that the pandemic is very much back again. It’s easy to get down and have negative feelings, pessimism and frustration but you have to ask what can be done within your own realms of possibilities?  

We certainly don’t have the answer but we can say that we are by your side and here at Fashion-Enter we’re rolling up our sleeves and doing everything that we can both at work and working from home to support all of our clients. Every day we aim with steely commitment, steadiness and total professionalism to make our manufacturing and training proceed smoothly.  

We have changed our ways of working, moved to the digital age and instigated new Covid policies and systems. We believe that, remaining close and keeping on doing our job, we will be able to offer a product and a service that will be recognized and valued and that will be ready to fly when Covid is behind us.  

This time will pass! Keep well and keep safe and remember we’re here for you. 

Jenny and the Fashion-Enter Ltd team.  

Made By Tottenham Directory 

Fashion-Enter Ltd is one of the fantastic creative businesses listed in the just published Made By Tottenham online directory. The aim of Made By Tottenham is to support the local creative economy, freelancers and businesses, and with almost 1 in 5 residents working in the creative field it is imperative to support and celebrate this fastest growing sector. It’s great to see Marquel Williams and his couture label Yodea listed, if you are a Tottenham based creative then why not sign up? To find out more and view the directory tap here

A New Membership Package is Coming Soon! 

Since 2001 here at FashionCapital we have nurtured, developed and supported new and emerging designers through every step of launching a brand from initial idea to garment production to generating those all-important sales.  

Utilising our years of experience and expert industry knowledge we have been working hard on a new annual membership we think will equip you with the tools and confidence to forge ahead and build a successful brand.  

You will have access to a series of business bundles, one to one mentoring and four downloadable masterclasses to watch in your own time.

Launch Label Sneak Peek 

Here is an exclusive sneak peek of Tummy Ache’s A/W launch. The AngelDevil T-shirt will be available from 5thDecember, sustainably made and embroidered in the UK.  


Anna Morrissey founder of Tummy Ache is a FashionCapital member she said: 

“The meeting with CEO Jenny Holloway was extremely helpful and inspiring. We spoke about all the ins and outs of starting a business, from packaging to distribution, Jenny equipped me with the information and recourses that will enable me to feel confident in the development of my ideas, and when going into production with my latest range of T-shirts. 

“The face-to-face meeting allowed me to feel comfortable and confident that Fashion-Enter had my best interests at heart, their emphasis on helping small business and working closely with designers shone through in the meeting I had with Jenny, who took me through both the small and large facets of running a business. I particularly liked the values of inclusivity and sustainability that were outlined by Jenny, the predominantly female workforce and eco-consciousness of Fashion-Enter resonating with my own business values. I am very excited to develop my brand with the help of Fashion-Enter and continue working with them in the future.” 

Win A Designer Dress 

Just one more week to enter Karen Gold’s win a designer dress competition. Karen has kindly offered FashionCapital readers the chance to win one of her beautiful dresses! If you would like to win this (pictured above) flattering Karen Gold corded lace midi dress in burgundy (available in UK sizes 8 – 16)? Then answer this question: Where was Karen’s Caribbean Odyssey SS21 collection made? 

Email your answer to: info@fashioncapital.co.uka winner will be drawn at random and contacted for size and mailing details on the 2nd December 2020. Good luck! 

To find out more about Karen Gold and her designs tap here to visit her website. 

Zoom Masterclass with Coventry University Students 

Today, 25thNovember, we are passing our industry expertise on to Coventry University students on the topic of ‘How to Sell Your Brand Online.’ In this two-hour session wewill explain the complete process of bringing a new product to market, the swot analysis and Boston Matrix, along with how to generate sales online using digital marketing techniques, the use of social media and own website selling.  

The Fashion-Enter team are able to offer a wide range of seminars via Zoom including our popular live Factory tour and explanation of the complete garment life cycle. We can tailor seminars to fit course curriculums within the fashion, manufacturing and business sectors. 

To enquire about costs and to book a session please email jenni@fashion-enter.com to discuss in further detail and together we will determine the best option for you. 

Fashion-Enter Featured in The Guardian 

Now for a good news story – The Guardian reported that UK factories could be making up to £4.8bn more goods for British retailers in the next 12 months as the coronavirus pandemic and Brexit prompt businesses to bring home production. Published on 23rdNovember 2020, journalist Sarah Butler discussed ‘Made in the UK’ with Fashion-Enter CEO Jenny Holloway, amongst others. Jenny commented: 

“It’s commercial suicide to back long lead-time stock at the moment. Retailers are getting closer and closer to the season,” she said. “There is no way I would have opened the factory in Wales unless I was certain there’s a long-term trend in coming back to the UK. It’s exciting.” 

Tap hereto read the full article. 

FC Designer Collective Update 

More good news our shop FC Designer Collective will be reopening next week on Wednesday 2ndDecember. Based at 113 – 115 Fonthill Road, London N4 (right next to Finsbury Park tube station) the shop stocks a collective of local designers that offer a wide range of products including fashion, accessories and gifts, alongside our haberdashery, alteration and stitching service. We hope to see you at the shop!  

Masterclasses and Courses 

Stitching, Pattern Cutting, Tailoring & More 

Online Pattern Cutting Course 

Advanced Gerber Masterclass 

Fabric Swatch of the Week 

We love this rich burgundy – a great winter warmer in cotton jersey, a versatile fabric that can be used to create most garments. Available now from the FCFabricStudioat £3.50 a metre.  

This Week on FashionCapital 

The latest research from luxury UK woollen mill AW Hainsworth has revealed that older generations are leading the way in the slow fashion movement, while younger consumers suffer from a lack of accessible alternatives to cheap fashion. To find out more read: 

The slow fashion generation gap

And Finally… 

Need to refresh your reusable face masks? We are now offering a discount on all cotton and lux masks for adults and children tap hereto view the selection. 

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