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Carley Johnson


Fashion Wholesale & Brand Launch Expert

June 16, 2021 - June 16, 2021   


Carley Johnson has a vast history in fashion starting as a textile designer creating unique concepts for major clients around the world including DVF, Karen Millen and Philip Lim.

In 2011, she chose to sidestep into fashion buying; first working for Miss Selfridge (Diva) buying jewellery, then she moved to New Look buying Kelly Brook concession and plus-size clothing.

In 2013 ahead of the eCommerce boom in the UK/EU, she took a position in global wholesale sales for New Look, working with key accounts ASOS, Zalando, Zalora and The Iconic along with 25 more. At New Look, she managed a team of 20+ employees and together they grew global wholesale for New Look to be 1 of their 3 key pillars of growth in 2016, exceeding £150M+ revenue that year.

At the start of 2017, Carley moved to Australia to repeat the same success for Forever New, setting up their wholesale division. Carley grew this from nothing to its existing state in 2019 to AU$28M projected revenue that year.

Carley launched Unzipped at the start of 2019, with the primary focus of helping fashion brands to succeed and grow. They offer 2 key services; Sales Growth Services, which includes their most popular service channel expansion and their Online Course; How to launch a fashion brand online, which helps startups to launch their first collection. She now mentors and advises FashionCapital members and is a regular on the masterclass agenda.




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