UGG Make It On To The New York Fashion Week Catwalk
It’s fair to say that UGG, like Marmite, can bring out an emotional outburst in a person. Founded in 1978 by an Australian surfer on the coast of California, the classic UGG boot hit an all time high in the early-2000’s. Celebrities couldn’t get enough of this slouchy, comfy boot, but like all good things the much-copied style reached market saturation a few years later. However, UGG is proving to be more than just one-style and the brand has been busy developing its range and building on its signature trademark.
This New York Fashion Week (February 2019) saw UGG collaborate with American fashion label Eckhaus Latta to create a luxurious footwear and outerwear collection. The limited-edition UGG® x Eckhaus Latta collection, which was the exclusive footwear on Eckhaus Latta’s runway, lends an idiosyncratic touch to the UGG® brand’s world-renowned materials and most iconic designs.
“We love the fact that UGG products embody an easy-going lifestyle and have crossed from being a more casual product to being iconic in a fashion sense,” said Mike Eckhaus and Zoe Latta, designers of the eponymous line. “Being able to add to this foundation has been an exciting honour.”
Andrea O’Donnell, President, Fashion Lifestyle, Deckers Brands added: “We are so thrilled to have worked with Eckhaus Latta to create such a beautiful collection. The footwear and outerwear pieces are not only sophisticated, clever and seen through the designers’ lens, but they boldly exude UGG.”
The collection is comprised of six footwear styles—four women’s and two unisex—and four outerwear pieces. Taking two elements the UGG brand has been renowned for—the timeless Classic Short boot and the unparalleled ease and coziness of the brand’s slipper. The Block Boot takes the UGG® brand’s most recognised silhouette and applies an intricate whipstitch detail. The Block Slide takes the everyday slipper outside, featuring the same exposed stitch.
The UGG® + Eckhaus Latta collection will be available from September 2019.
Catwalk Photography: Mitchell Sams