Brands of all sizes can maximise with custom t-shirts as a cost-effective marketing tool. Most small businesses run on a low budget and often look for ways to cut corners and still get their message out there. Customised T-shirts can help to showcase your brand’s values and culture to prospective customers.
Individuals also wear custom t-shirts to express their personality and interests. Finding a reliable company to print your custom t-shirt can be daunting. Here are five ways to save money on your next custom t-shirt order.
- Opt for white t-shirts
Printing on a white shirt is cheaper than any colored shirt and it will reduce press time. This is because a white shirt doesn’t go through the dying process and only requires bleaching to make it white.
Apart from that, it will use less ink even though it’s made of quality materials. It’s advisable to avoid extra features like pockets if you want to save money.
- Print on one side
Printing on multiple locations is expensive and time-consuming. The truth is that you will pay the same amount if you want either a small or large print on the front and back of a t-shirt, so the print size is irrelevant. It’s easier to have a full-sized chest print than printing on the sleeves.
Given this, focus on printing the back or front of the shirt and save more money. It’s possible to present all the information you want succinctly on one side. Besides, a simple design can work for everyone.
- Print more t-shirts
Combine all your orders into a maximum of two instead of ordering short-sleeved t-shirts, long-sleeved t-shirt or hoodies separately. Taking this approach works all the time and will reduce the price of each shirt drastically.
Try to leverage price breaks during the quoting process. At times, you will only need to add a few custom t-shirts so that you can move to the next price break.
- Use fewer colours
Asking for more colours on your t-shirts will attract a higher cost. The process involves printing each color on a separate screen and it takes more time. Authentic printing companies can use fewer colors and still arrive at an appealing design.
The common saying, “less is more” is also applicable when printing custom t-shirts. One way to use fewer colors is to incorporate the shirt color in your design.
- Stick to a flexible deadline
Many consumers have embraced the online shopping culture and want products to be delivered within a short time frame. However, there are situations where you will need to exercise patience. It’s imperative to order your custom t-shirts early on instead of waiting until you need them.
Urgent orders will cost more money. Consider sticking to a flexible deadline so that you can have ample time to go through different samples and get the best. The company may even offer you a discount if you ask.
Let the printing company know your needs and expectations before starting the project.