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This Week: How to Build a Brand with Rosie Middleton, MD of Dancing Leopard

13-07-2021   


This week, Thursday 15th July 10am – 12pm, we will be hosting a two-hour masterclass session with Rosie Middleton, Marketing Director of Dancing Leopard.

The Dancing Leopard brand

Dancing Leopard began 12-years ago when founder, Jade and Jack were exploring India. Inspired by Goa’s vibrant fabric markets, they began their signature style of bright colours and statement prints. Dancing Leopard has since rapidly grown from boutique shops in London and Ibiza to concessions in ten countries and an international website employing a team of over 20 individuals.

Rosie Middleton, the brand’s Marketing Director, has worked with the company for the past 3-years managing a marketing team of 6 across all areas of digital and brand marketing. Prior to this Rosie worked at plus-size fashion franchise Yours Clothing (www.yoursclothing.co.uk) as a brand communications executive before being promoted to a social media and brand campaign manager. Earlier in her career she worked in B2B marketing within the events and leisure industry.

Rosie Middleton

In this masterclass she will cover:

What is a brand?

Identifying a strong brand

Elements of a brand

Product or service – proposition

USPs – competition

Colour, font and logo – design

Tone – copy

Content – creative

Website and personality – experience

Executing a cohesive brand message across platforms

The importance of your audience

Understanding your audience

Reaching your audience – the channel mix

Content is king! Standing out on social media

Influencer marketing strategies

Measuring success

Retaining and redefining your presence

The session will end with the chance to ask Rosie your marketing related questions. This is an excellent opportunity to hear top tips from an experienced marketing professional.

This masterclass is free and takes place Thursday 15th July 10am – 12pm Tap here to book.

For all attending a Zoom link will be e-mailed to you closer to the date.




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