This Week: How to Build a Brand with Rosie Middleton, MD of Dancing Leopard
This week, Thursday 15th July 10am – 12pm, we will be hosting a two-hour masterclass session with Rosie Middleton, Marketing Director of Dancing Leopard.
Dancing Leopard began 12-years ago when founder, Jade and Jack were exploring India. Inspired by Goa’s vibrant fabric markets, they began their signature style of bright colours and statement prints. Dancing Leopard has since rapidly grown from boutique shops in London and Ibiza to concessions in ten countries and an international website employing a team of over 20 individuals.
Rosie Middleton, the brand’s Marketing Director, has worked with the company for the past 3-years managing a marketing team of 6 across all areas of digital and brand marketing. Prior to this Rosie worked at plus-size fashion franchise Yours Clothing (www.yoursclothing.co.uk) as a brand communications executive before being promoted to a social media and brand campaign manager. Earlier in her career she worked in B2B marketing within the events and leisure industry.
In this masterclass she will cover:
What is a brand?
Identifying a strong brand
Elements of a brand
Product or service – proposition
USPs – competition
Colour, font and logo – design
Tone – copy
Content – creative
Website and personality – experience
Executing a cohesive brand message across platforms
The importance of your audience
Understanding your audience
Reaching your audience – the channel mix
Content is king! Standing out on social media
Influencer marketing strategies
Retaining and redefining your presence
The session will end with the chance to ask Rosie your marketing related questions. This is an excellent opportunity to hear top tips from an experienced marketing professional.
This masterclass is free and takes place Thursday 15th July 10am – 12pm Tap here to book.
For all attending a Zoom link will be e-mailed to you closer to the date.