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The Fashion Fix – 30th November 2018


Thanks for checking out The Fashion Fix! We are delighted to present to you a weekly unveiling of the latest industry happenings – hot topics that have caught the attention of editors and influencers alike.

As you’re aware by now, we love to indulge in the notoriously exciting and glamorous world of fashion but in addition to this, conversations surrounding sustainability are a fundamental part to our overall ethos at FashionCapital; a subject we believe is instrumental for discussion and, most importantly, to advocate.

And so, this week we’re championing all that is ethical with a helping of eco-related topics, such as promoting a handful of our uncovered thus favoured sustainable brands; lifting the lid on Stella McCartney’s new charitable initiative and divulging excellent ethical jewellery brands to buy this Christmas.

Sustainable Brands to Covert

Typically, in fashion, the word ‘eco’ conjures up somewhat dowdy and unflattering aesthetics that attain a lack of desirability. However, times are changing and a new influx of stylish sustainable designers are setting a fresh tone.

For example, Reformation takes rescued old stock fabrics and repurposed retro clothing and creates effortless uber feminine silhouettes. Ninety Percent creates on-trend pieces that give a nod to sports luxe, where 90 per cent of their profits go towards charitable causes. Gabriela Hearst abolishes the traditional sense of eco looking fashion with modern tailoring and luxurious fabrics and finishes, much like Amur with their vivid prints and on-point suiting, decked out in sumptuous materials – perfect for eveningwear.

Stella McCartney Cares Green

A top industry influencer that has been affiliated with eco-conscious fashion for years, Stella McCartney, alongside announcing UN charter for sustainable fashion, has revealed the launch of Stella McCartney Cares Green, a fresh charitable concept committed to endorsing sustainability and safeguarding the environment. The aim of Cares Green is intended to empower businesses, professionals and students to embrace sustainability and ethical practices, additionally encouraging and influencing policymakers to step up their game too.

Awe-Inspiring Ethical Jewellery Brands

With ethical goods predominately revolving around the mantle of fashion, jewellery brands are additionally coming into play, carving their own sustainable path throughout the industry. A number of international names are being recognised for their eco-friendly efforts that equally carry an alluring aesthetic to go with it. Located in Mexico City, jewellery designer Suzzan Atala aspires to be part of social change, designing pieces’ sourced for her trinkets from artisan suppliers in Mexico, which empower women in her home country, making jobs and supporting the local economy. Oh, and Adwoa Aboah happens to be a fan. L’atelier Nawbar was established in 2011 and creates exquisitely crafted chains and pendants, training socially disadvantaged females in handmade techniques, including stone carving and fine beading. Wald Berlin, along with Pippa Small and Melissa Joy Manning are jewellery designers who carve and construct beautifully alluring pieces that are created from an eco-friendly nature – start Googling!

Check in next week – xoxo, Katie.

The Fashion Fix by Katie Farley

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