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The Fashion Fix – 10th November 2018

19-12-2018   


Welcome to my first edition of The Fashion Fix!

This is a new instalment on FashionCapital, dedicated to industry-related news that deserves to be spotlighted. I aim to share with you the most exciting, informative and relevant news that has been unveiled each week throughout the world of fashion, concentrating on an accumulation of topics that are sure to be evoking enticing conversations.

Reporting on everything from must-have trends, designer happenings and style collaborations, to exhibition reveals, engaging in the topical news and a focus on sustainability, see this as your little lunch-break cabinet of fashion curiosities, ready for the lid to be lifted on the week’s most compelling stories…

The Latest from the Burberry X Vivienne Westwood Collaboration

The announcement came in July from Burberry that Riccardo Tisci’s brand would formulate a collaboration with Vivienne Westwood. Launching in December 2018, the limited-edition line of re-imagined British heritage pieces will include a mini kilt and Burberry’s iconic check will adorn lace-up platforms, alongside a new-fanged logo, which will see both brand names fused together in black and red. Given Westwood was Tisci’s initial inspiration to become a designer, the union signifies an incredible achievement and milestone for the new creative director of Burberry.

Tips on how to Shop Sustainably

Trying to navigate your way through the complex business of sustainable shopping isn’t always as straight-forward as it perhaps should be, so here are some basic pointers to help identify the smartest ways to shop ethically. 1. Plastic labels – at first not so obvious but then it actually makes a lot of sense; if the item of clothing is adorned with a plastic tag, it usually insinuates that plastic has also been applied in the form of fibres. 2. Invest in vintage – guilt-free shopping and one-of-a-kind pieces are the way to purchase now. Amazing resources for seeking once-loved luxury goods include La Double J and Vestiaire Collective. 3. Shop less, shop better – avoid buying lots of fast-fashion items and instead invest in fewer, quality goods that will last the test of time, exude uniqueness and through making smart choices, won’t clog our landfills.

Key Trend for Next Season

Want to get ahead for next season? There emerged a definitive trend that has been predicted to be huge for Spring/Summer 2019; 50 Shades of Beige – editors call it everything from “stony ground” to “contemporary oatmeal”, but all that is important is beige will definitely be the colour to be seen in. Max Mara, Balmain, Burberry and almost every other house championed the trend in an assortment of styles from utilitarian and tailoring to the prettiest femininity and super sporty.

River Island stores remove Plus-Size Clothing

Despite many physical stores implementing a conscious effort to adhere to society’s inclusivity to cater to all manner of body shapes and sizes, it seems that in reality, the want just isn’t great enough. This has been the case recently for British high-street retailer River Island, who have removed its range of plus-size clothing from stores, due to the vast majority of sales (approx. 85-90%) being purchased online. This ultimately arrives as a reflection of today’s shopping behaviours. Perhaps it was possible that the store failed to market the RI PLUS line in the most effective way, positioning the collection towards the back of the store and not making it widely available enough. Food for thought for other stores who are investing in plus-size collections, seeking maximum effectiveness.

Check in next week – xoxo, Katie.

The Fashion Fix by Katie Farley

 




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