The Annual ‘Fashion Awards’ Go Virtual
The British Fashion Council (BFC) has just announced that the 2020 Fashion Awards event will take place via a digital format on Thursday 3rd December 2020. In light of the restrictions imposed on large scale events and travel the BFC decided that a virtual event would be the best way to celebrate fashion brands and individuals that have made a positive impact over this past, tough year.
The Fashion Awards 2020 will honour and celebrate the designers, brands, creatives and individuals who have created positive change within the fashion industry; from those who bravely faced this challenging period with pro-active responses to the global pandemic, showed leadership and creative resilience, to the ones who stood up against prejudice within the fashion industry and fight for change. The BFC is looking to shine a spotlight on those who made humanitarian efforts, adapted their business models and responded to their community’s needs.
Twenty individuals and brands will be recognised and receive a ‘2020 Fashion Award’ in honour of their specific contribution. They will be announced as part of a short film that will document the fashion industry in this extraordinary year, while bringing together a list of next generation opinion leaders and creatives to share their personal vision on the most important moments of 2020.
The BFC continues its collaboration with the United Nations Office for Partnerships (UNOP) to recognise businesses and individuals in fashion that make concerted efforts to support the Sustainable Development Goals (SDGs).
Stephanie Phair, BFC Chair commented: “This has been a year like no other. Fashion has probably been changed forever and businesses and designers have had to adapt to a new reality. It is more important than ever to recognise those in the fashion industry who played an important role in this extraordinary year, proving the compassion and resilience of our industry. This is what The Fashion Awards 2020 have set to do, by spotlighting those who have shown leadership and creative resilience over the past year.”
Caroline Rush, BFC CEO said: “What the past couple of months have shown us, is that the fashion industry is in need of a reset. This is why this year, under unique circumstances, we felt that it was important to recognise the people and businesses who played a role in some of the most important and challenging issues of our generation and champion those who raised the bar in areas such as diversity, sustainability, and community.”
The Fashion Awards is a fundraiser for the BFC Foundation and focuses on celebrating excellence in the fashion industry and supporting the future pipeline of creative talent. Never before has there been more need for this support to ensure that our society and industry benefit from the positive cultural impact of fashion design.