<< back to Insights

Starting a Clothing Line for the Fashion Conscious


Are you planning to launch your own clothing brand? Well, there is no denying the fact that fashion industry is a competitive field. You need to devise your strategy the smart way if you want to survive and stand out from the competition.

The first essential aspect is that you need to be knowledgeable about the clothing industry. You need to understand how each stage of the clothing business works. To do this you can research strategies that other successful brands use as well as explore new strategies and technologies that are being adopted by the sector going forward.

The best approach to start your clothing line:

Determine your brand identity

When you start your clothing line, the first step is to develop your brand identity or signature style. Remember, branded clothes people choose to wear become an extension of who they are. The clothes you offer should have this appeal so that people should be eager to opt for them in their daily life.

Your brand should have a message that resonates with the customer. As a clothing line, you need to stick to your core message, brand story and authenticity.

Defining the business structure

If you want to survive in the fashion industry, then you need to create a solid business structure. This is one of the teething steps that you cannot ignore. If you are willing to take a bit of risk, then you can opt for sole proprietorship. This means that you will be the sole owner of the business and liabilities accrued by your business.

Assess the costs

Once you start your clothing business, then it is crucial to assess costs. For example, your brand logo is of immense significance. It will eventually become the recognisable identity of your brand.

It is vital to foresee the cost of fabrics, sampling, production, packaging and logistics, work through every stage and cost that you can. When you start hiring the employees, you will need to assess the wages also. To cover your costs you will need to calculate how much it costs to produce each garment this will help you decide on a realistic retail / wholesale price per item in line with your target customer.

Develop a strong online presence

Remember, the lifeline of your clothing business is your online presence. You need to have an optimized website which gives insight into your offerings. Your website should be able to give a walkthrough to your customers.

The display of your items should be such that customers get enticed to buy your clothes right away. Clear photographs front, side and back both on and off a model along with a clear description of what the item is made of, details, fit and colour and perhaps a styling tip or two.

Adapt and accessorise

Adapting to market conditions is also key. Now, that Covid-19 has taken the world by storm there are consumers out there who even want their masks to match with their attire. For example, if someone buys a bee face mask, they will style and match their clothing to go with the mask.

Fashion-conscious people are not ready to make any compromises even during the days of a pandemic. The best approach is to come up with a clothing brand that can be easily worked and styled to create several looks and to show these variations on your website or social media channels.

<< back to Insights