SilkFred Visit & Scout New Brands at the FCDesignerWorkspace
On Tuesday 1st February brand scouts from the women’s fashion online boutique SilkFred.com visited the FC Designer Workspace to discuss how to sell on their fast growing platform, home to over 800 independent brands.
Felicity, Clarissa and Orla delivered a fantastic and inspiring talk explaining who the SilkFred customer is, how they support independent brands and how to maximise selling on their platform. For many of the workspace designers and learners this is their first opportunity to sell their products on a third party platform. If they are approved and their brand is deemed a good fit Clarissa explained that the team at SilkFred would support with the set up of their shop, offer advice on photographing their collection and how to optimise each item to make sure it gets seen by the audience.
Setting up their shop is really simple and once approved a brand can be selling within a few hours! SilkFred offer around the clock customer service so this allows the brands to invest their time into other areas of their business.
Key areas of advice included:
+ Make sure you have the right product at the right price, timing is so important to ensure to launch products in line with seasons
+ Have an inventory of stock and know how many units you are launching with
+ Start off small to gauge reaction
+ React fast to demand
+ Have a long term goal to go wholesale
+ Be efficient at sending out orders and processing returns
+ Analyse what sold and what didn’t
+ Imagery is so important but this doesn’t have to involve expensive photo shoots
+ Age demographic is 25 to 55
Following the talk Felicity, Clarissa and Orla spent time meeting each designer and reviewed their collections, offering advice and support.
Feedback following the talk included:
“I learnt a lot today, thank-you as always for the support and providing us with these opportunities.” – Marie
“Useful information, it was easy to understand the way it was delivered, we learnt how to grow our brand. We really appreciate Jenni for allowing us to meet the SilkFred team. Thank you.” – Shama
“10 out of 10, it gave me confidence with my collection and to see modesty clothes on the website.” – Majida
Thank-you Felicity, Clarissa and Orla. Watch this space to see which FC Designer Workspace brands launch on SilkFred.com!