John Lewis Achieved Record Sales Over Christmas
Which all seemed to pay off as sales hit £684.8 million in the first five weeks approaching Christmas. With having a 14.8 per cent rise in sales in the run up to December 25th.
Online sales hit a 44 per cent increase compared to last year which is a quarter of John Lewis’s total business. It was no surprise that the most rise was seen in electrical and home technology, with Apple bringing out a whole new range of iPods, the iPad mini and of course the iPhone 5 just in time for Christmas. Along with the fashion and beauty department which took in an increase of 10.4 per cent.
This is a massive increase compared to 2011 where online sales were up 17 per cent on boxing day. But the British Retail Consortium had warned retail shops that the supposed £5 billion spending spree the weekend before Christmas would not be enough to save some struggling retails. Sales started on the 27th December which took in a whopping £31.7 million on the first day. Leaving fellow retailers Next, Marks & Spencers and Debenhams trailing behind, having yet to reveal their update from the festive season.
With John Lewis getting off to a brilliant start this year, it has been said that it may be challenging from here on. Having customers spending what they have left on paying down debt or saving, they are staying well away from the high streets and John Lewis may not see revenue like this again for awhile.
Written By Shannon Lloyd