Talking Shop: Memoires – Pure Fantasy – Pure Indulgence
18-06-2008
The Louis XIV inspired exterior is just the beginning as each room is filled with floor to ceiling drama and fantasy. A combination of haute décor and haute couture, everything in Memoires is for sale from baroque-style chaise longues to decadent show-stopping chandeliers.
Memoires entrance & staff in uniform
Based in Wafi City in Dubai, the store and showroom comprises of several rooms, each a diverse mix of historical eras and cultural references reinterpreted with a modern twist. Not only a feast for the eyes, each room or scene is accompanied by exclusively recorded music compiled by top DJs. This attention to detail can be found in every aspect from the uniforms worn by Memoires staff to the velvet ribbon handle bags, exclusivity and quality shine through at every opportunity.
Memoires bag by Sergei Grinko
The innovators of Memoires explain: "We have created a fairytale theatrical atmosphere. Our aim is to embrace an eclectic selection of luxury that transports you through the ages from the magnificent Renaissance, through to baroque and then to Edwardian glamour. It is harmonious and unique; style and experience."
On a recent visit to the store Paul Bavo commented: “It’s Dali in Dubai! If ever you are in the Wafi Mall do visit this shop, it’s incredible!”
Open the wardrobe and walk into a secret room
The eclectic historical-cultural combination can be found in each and every Memoires piece. Designed in-house Memoires use the finest craftsmen from all over the globe to produce each luxurious item. Whether it’s a custom-made mirror, a hand-beaded bag or an entire interior refit, Memoires has a team of highly skilled professionals that are passionate about the creative services they provide.
Grinko/Ghanem collaboration – corset chandelier
Launched in December 2006 Memoires has rapidly become internationally renowned for complete décor revamps on commercial and private buildings as well as its one-off statement designs. Undoubtedly one of a kind, Memoires is not just a shop – it’s an all-encompassing experience.
Memoires flagship store & interior showroom is based in Wafi City, Dubai.
By JoJo Iles
