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Prada. Front and Back 2020


Exciting news for Prada fans…the Design Museum in Kensington London will be exploring Miuccia Prada’s unique story in an exhibition entitled: Prada. Front and Back.

Opening September 2020 the exhibition will offer unprecedented insight into Prada’s creative approach, inspirations and landmark collaborations. Facing the future, it will explore Prada’s transformation of the idea and practice of fashion and the continuing evolution of a global enterprise. Different sectors will reflect the idea of front and back, conveying both the surface of fashion and at the same time the creative and industrial infrastructure on which it depends.

Prada Womenswear SS20 Fashion Show Finale

Miuccia Prada joined the family business in the mid-70s and she turned it into one of the most successful fashion houses in the world, at the same time as transforming the landscape of style and culture. With her husband, Patrizio Bertelli, she has changed the way that people dress, redefined how we understand luxury, explored new materials and technologies and invested passionately in art, design and architecture. She has made Prada the essence of modernity.

Deyan Sudjic, Director and Curator, Prada. Front and Back said:

“We are delighted to announce our 2020 Programme, with a series of provocative exhibitions that will allow us to make the impact of design visible: from examining the technology and innovation that drive the sneaker industry to the transformation of our musical world through electronics. Through the prism of design visionaries such as Rem Koolhaas and Herzog and de Meuron, we will tell Prada’s remarkable story in fashion. By questioning every aspect of the design landscape through our exhibitions, public and learning programme, we can connect design with people’s everyday lives and passions.”

Prada. Front and Back coming to the Design Museum 224 – 238, Kensington High Street, London W8 6AG.


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