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New Initiative to Support Local Talent


Lorna Tavares Brand Manager from Fashion-Enter ltd continued to meet with local sewing groups, including the Holloway Neighbourhood Group, and designers throughout October to discuss the opportunity to develop their products, showcase and sell their work. Focusing on the Finsbury Park / Islington area in North London, Lorna proposed an exciting new initiative due to open in the area.

Holloway Neighbourhood Sewing Group

Lorna discussed the idea of collaborations within the community to engage and share ideas and skills to create new designs to a commercial standard and provide unique limited-edition products made locally. The business support initiative will also promote up and coming designers on social media with a place to sell and hold events to showcase their designs.

Jenny Holloway CEO of Fashion-Enter commented:

“We are really looking forward to working with the stitchers, crafters, innovators and designers within the Islington borough.  We have already met a wide cross section of residents and there are truly inspiring with a real creative skill set.

“Since 2001 we have been providing quality business advice and support and our aim is to move each of the designers along the business path to achieve greater successful for their brand but also individually to provide personal support. Having your own brand can be a lonely place as you have to be the master of all trades not the jack of all trades – from social media to sourcing, design to selling there are so many business functions that have to take place.  We are there to totally support every step of the way.”  

Designer Amy Baker will be joining the initiative with her brand Baked London, she said:

Amy Baker – Baked London

“My career began with a Degree in Fashion Textiles, I have since worked in many areas of the industry including printed and knitted textiles for fashion, personalised embroidery, and more recently within the gifting industry. These experiences have all impacted and shaped my own work and brand. I am driven by the idea of fashion textiles as a form of self-expression, and my passion has always been for fabric and colour. Through my products I aim to encapsulate an idea of female empowerment while maintaining a fun and playful aesthetic. I am excited to be a part of this initiative and look forward to the opening soon!

Others joining the exciting initiative include former stitching course learner Hawi Burka with her collection of Modesty Clothing and Amanda Cannon from the Holloway Neighbourhood Group sewing class.

Designers based in the North London area who wish to know more about this exciting project please contact Lorna Tavares by email lornatavares@fashion-enter.com

The launch date for this local initiative will be announced in due course.

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