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MERCURY DASHA and Fashion – Enter Ltd Announce Strategic Partnership to Revolutionise Fashion with AI


In a groundbreaking move set to redefine the fashion industry, MERCURY DASHA, a pioneer in AI-driven fashion design, and Fashion-Enter Ltd, a leader in on-demand fashion manufacturing, are thrilled to announce their strategic partnership. This collaboration will usher in a new era of fashion, where artificial intelligence meets bespoke craftsmanship, enabling both brands and consumers to realise their vision of personalised style like never before.

The partnership between MERCURY DASHA and Fashion-Enter Ltd is founded on the shared vision of harnessing the power of AI to offer unparalleled customisation and sustainability in fashion. By integrating MERCURY DASHA’s cutting-edge AI technology with Fashion-Enter Ltd’s agile manufacturing capabilities, the alliance is set to allow customers to create bespoke products perfectly aligned with their unique style preferences.

“We are excited to partner with Fashion-Enter Ltd, as this collaboration represents a significant leap forward in our mission to democratise fashion through technology,” said Rita Sheth, CEO of MERCURY DASHA. “Our AI-driven design solutions, combined with Fashion-Enter Ltd’s expertise in on-demand production, will enable us to offer consumers the ability to co-create fashion that truly resonates with their individuality.”

This partnership also marks a significant step towards sustainability in the fashion industry. By leveraging the AI capabilities of MERCURY DASHA, brands can now offer a made-on-demand service that not only minimises waste but also promotes the customisation and upcycling of products. This innovative approach to fashion production aligns with the growing consumer demand for sustainable and ethically produced garments.

Founder of Fashion-Enter Ltd, Jenny Holloway said: “As part of our social enterprise ethos we at Fashion-Enter Ltd constantly evolve and work with new partnerships. We will be delighted to work with Mercury Dasha to support on manufacturing, repairs and upcycling. We shall be using our deadstock fabrics too – another sustainable way forward for this unique partnership.  

“I was so impressed with all the hard work Mercury Dasha has undertaken over the last two years that we just had to support with our ethical garment manufacturing side of the business. We are all looking forward to working with and evolving this new partnership.”

The strategic partnership between MERCURY DASHA and Fashion-Enter Ltd is poised to transform the fashion landscape. By enabling on-demand production of AI-altered and customised garments, the collaboration not only caters to the evolving needs of modern consumers but also paves the way for a more sustainable and innovative fashion industry.

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