Paying homage to fashions past, present and future subcultures, Jacket Required is home to a wide range of brands including Levi’s, Dr. Martins, Billionaire Boys Club, The Cambridge Satchel Company, Ellesse and Fila. From accessories to sportswear and tailoring to streetwear, the menswear event satisfies buyers, press and industry professionals regardless of their main menswear focus.
“Contemporary fashion has always been inherently connected to subculture… Whether translating the spirit of a musical genre into its visual representations, or itself giving birth to a new way of thinking and expressing yourself, the fact remains: it was never just clothes.”
With a hip-hop and street beat lingering among the murmur and conversation of brands showcasing and buyers/press the vibe of the event is immediately set. The set up is simple yet aesthetically pleasing, leaving the focus on the collections, clothing, accessories and footwear on show.
Differencing itself from commercial exhibitions and events such as London Collections Men’s, Jacket Required proves itself to be a unique event, stripped back from the fashion industries expectations. It is raw, it is free and it is exactly what the industry needs.
“Content is key, it’s king.” says Mark Batista, one of the two founders. “Our aim was to pull together the most pertinent brands, from the archetypes that have laid the foundations of menswear, our industry friends and those who have personally influenced us, while also picking out the ones to watch.”
Similar to FashionCapital, Jacket Required values the new and upcoming, providing them with an event and platform to showcase to those that will have the most impact.
“There is always something new, innovating and inspiring to discover.”