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Logo Loco – Autumn/Winter 2018/19


For Autumn/Winter 2018/19, designers across the board were seen to be pioneering, well, themselves – a trend seen blazoned across all manner of sartorial garments, illustrating some major logo loco.

Amongst the collections, an array of brands paraded their individual house name, some subtle and others in unapologetically observable conduct that you could identify a mile off. Discretion is not an attribute that this trend welcomes – opting instead to make the message loud and clear. After all, if you’re parting with thousands of pounds on a designer item, wouldn’t you want to make it known who you were wearing?

Whether it’s adorned on your chest, waistband, or feet, there is no getting away from fashion’s blaring logos, which radiate an impactful aesthetic that will undoubtedly prove very popular when autumn descends. A look made iconic in the early 1990s after maximalist exposure has metamorphosed once more on the catwalks, championing the brands we know and love.

Jumpers transpired as the most favoured item of clothing when it came to self-adornment –

Fendi styled their name with a glossy, tartan ensemble; Prada paraded the trend on chunky knits with a hat to match and Versace went retro glamour, complete with a green high waist skirt and large belted buckle, headscarf and vintage sunglasses to complete. Elsewhere, Michael Kors kept things super casual with matching logo slip on pool shoes and Max Mara showed us how to translate logos to eveningwear via sparkle and leather accents.

Gucci paraded its name on a subtle name badge that was clipped onto a frilly pink dress, whilst Philipp Plein and Emporio Armani channelled tailoring with logo waistbands, as did Off White, who fashioned a sports luxe vibe.

Words by Kate Farley

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