#LFW40: London Fashion Week Continues to Support Designer from the Ukraine
18-05-2024
On the first day of London Fashion Week AW24 Ukrainian brands united to present their latest collections. Organised by the Ukrainian community UA in UK Community this is the third time young designers have showcased as a part of the LFW schedule.
For the third edition, the organisers focused specifically on supporting emerging brands, acknowledging the need to nurture and support designers that are evolving the Ukrainian fashion industry, despite all the hardships and pain of the war that every Ukrainian feels worldwide.
“Our country is a land of creative people. Many Ukrainian designers are already worldwide. We are grateful to Ukrainian and international organisations for their support and promotion of our culture and design. We, in turn, hope to see an increasing number of globally recognised Ukrainian representatives in the fashion industry every year. However young talents need help. That’s why we are proud of the courage, perseverance and incredible energy of our participants and strive to support talented young brands in Great Britain,” said Oleksandra Volkova, founder of UA in UK Community.
This season, the organisers paid more attention to the brand diversity, supporting environmental protection. The programme featured four young Ukrainian brands: three women’s clothing brands: Innna, Sofi Rich, Upslowuse and, for the first time, a men’s brand Andreas Moskin.
Andreas Moskin has established a design philosophy focused on creating modern menswear, classic but not boring. The brands pioneering spirit generates a contagious energy, which enables the generation of new ideas. Andreas Moskin champions positivity, curiosity and creativity. The brands vision is to become a leading, international menswear brand with soul.
“While you haven’t said anything yet, you are perceived by your appearance!” This is the basis of the concept of the Sofi Rich brand – to create exclusive, unique and elegant designs for women who choose to be beautiful, bold and free in their choices, to be the real queens of their lives!
INNNA is an eponymous demi-couture brand with ‘One Fit For Every Occasion.’ Seamlessly transition from a business meeting to a fancy cocktail bar. Uniquely handcrafted features exemplify the brands simple yet refined elegance, creating investment pieces that make the wearer stand out and be whispered about.
Upslowuse is a unique conceptual brand of conscious fashion that promotes the courage to be oneself. The brand tells the story of self-discovery and self- acceptance through the language of texture, colour, and cut, as experienced by designer Mi Ogli. The development of clothing is done in a way that minimises negative impact on the environment during production and disposal. Therefore, upcycling techniques are used, along with the use of recycled and surplus fabrics of natural composition, as well as materials that are biodegradable or recyclable. This is the brand’s contribution to a sustainable future, where people are happy to be themselves and consciously care for the environment.
“This was a challenge for me. In addition to personal excitement for presenting my collection, I also understand the great responsibility of all of us, representing Ukraine on the international stage. And I’m sure, this is just the beginning for me!” Commented designer Inna Semenyuk, founder of the Innna brand.
Among the guests were more than 100 influencers from the UK and around the world.
The organisers are grateful to friends and partners who, despite all the difficulties, help to realise the dreams of young designers, are not afraid to support new young projects and make a significant contribution to promoting Ukrainian products worldwide.
