The Fashion Designer’s Resource Book
Having already gone through the mind-boggling process of setting up her own design label Samata kindly shares her knowledge and insight along with a list of useful contacts from business advisers to PR agents and of course FashionCapital & Fashion-Enter get a shout-out along the way!
The look and feel throughout the book is one of an insider’s overview of the industry and it is littered with personal images of Samata at work, whether it be in the design studio or at a PR launch. Taking you every step of the way the Fashion Designer’s Resource Book makes an ideal read for those at the beginning of their fashion journey providing a comprehensive overview of both the creative and business side of the industry.
Topics include an industry overview, being a designer, fitting into the industry, business planning, manufacturing, selling your brand, networking, emotional wellbeing as well as a strong emphasis on environmentally and socially responsible fashion. Samata is now the Global Campaign Director of Red Carpet Green Dress, working between Los Angeles, New York and London, so ethical and sustainable design is close to her heart. Listed by Red magazine as ‘one to watch’ in their ‘Top 20 women under the age of 30’ in 2011, Samata is also a guest lecturer at the London College of Fashion and has also written for Cision, The Guardian and Vogue UK.
The book also contains insights from a range of key industry influencers: Harold Tillman CBE, Chairman of the British Fashion Council; Sarah Curran, Founder of my-wardrobe.com; Nigel Barker from TV show America’s Next Top Model; Helen Jennings, Editor of ARISE magazine and Suzy Amis Cameron, Founder of Red Carpet Green Dress.
On compiling the book Samata said: “The idea to write this book came as a result of my experiences, conversations and debates with aspiring creatives, emerging and established fashion designers, students, graduates, alumni, mentors, fashion industry influencers and many other colourful characters within the industry from around the globe over a period of 10 years.”
Aimed at those thinking of taking a step into the fashion industry; to study or work, to pursue a fashion career, or to set up a fashion venture such as a clothing label will benefit from the Fashion Designer’s Resource Book for an insightful, comprehensive and personal take on the fashion industry today.
The Fashion Designer’s Resource Book by Samata is published by Bloomsbury
By JoJo Iles