<< back to Insights

Launching A Start – Up Fashion Brand: A Guide


Launching a new business can be one of the most rewarding, demanding, but ultimately satisfying experiences of your life. But when it comes to making waves in the fashion industry, there’s a lot of planning needed before your creativity and style can be sold to the rest of the world. 

So, whether you’re starting a small-scale online business that’s focused purely on womens sunglasses, or planning to open your own chain of fashion accessories across the country, here’s how to get your start-up fashion brand moving in the right direction. 

Get a five-year plan in effect

Sometimes the real motivator is in planning where you want to be, instead of where you currently are as a brand. Set yourself an end goal five years from now, then work backwards from there and implement the steps you’ll need to take to achieve this. Doing so will help you break down a big goal into smaller and more manageable goals. 

Set realistic goals 

Speaking of manageable goals, are you being realistic about those smaller steps that lead to your main objectives? Launching any business needs time and dedication, and you need to be able to roll with the punches and learn from your mistakes. Be ambitious. Be dedicated. But also, know when to be realistic about your expectations.

Research your competitors 

Make a list of some brands that you look up to in terms of style, marketing prowess, tone of voice, or success. Look for similarities and pinpoint what they seem to do effectively. But also try to make time to research brands that failed or went out of business. What can you learn from their mistakes and how can you prevent them from happening with your brand?

Find ways to stand out from the crowd

With this competitor research, are you able to find ways to stand out a little more? Are there brands a little understated and dull in terms of marketing? Maybe you can shake things up a bit with a big and colourful website that pops with excitement. Does every small-scale fashion brand seem to have the same packaging? Make yours unique and impossible to ignore!

Get your face (and brand) out there 

It doesn’t matter if you’re starting out with a market stall or a fully-online business platform, the face of your brand is still you. Don’t just rely on those impersonal emails and ad posts. Get yourself into industry-related events and hand out cards. Be brave enough to approach people and put yourself out there. It’s in those moments that your business can really become known and understood. 

Unfortunately, when you’re starting up a fashion brand, it’s not just about the products you sell. It’s about grinding away and finding a niche that your brand can fill, then telling the world about it in the most effective way possible. But if you can stick to the above methods, and add a little hustle to your start-up game plan, you’ll be on the right track to a brand that’s unique, ambitious, and destined for success. 

<< back to Insights