<< back to Insights

How To Put Your Fashion Startup In The Social Media Spotlight


Your fashion startup is everything you’ve worked for. You’ve worked hard to make it happen. You had an idea that you grew into an actual business. Now it’s time for your to make your business prosper. This is where social media comes into play. It’s the perfect medium to help you increase your customer numbers and make your business grow. It’s an excellent starting point that has a lot of potential when it comes to marketing. Moreover, it’s not as expensive as other marketing strategies.

Startups usually don’t have the luxury of spending large sums on expensive marketing strategies. This is not necessarily a bad thing, especially if you direct your attention to social media. This is where a lot of young people spend their times. Luckily, they’re always interested in something new. Daniel Richmond from TicWatches says that from all of their marketing campaigns, the one for social media had the biggest impact.

Below you’ll find some of the most important moves that you need to make in order to put your fashion startup in the social media spotlight.

Create A Community

Everyone loves to get involved in activities held by the companies they love. On social media, customer interaction is one of the easiest things to do. For starters, you’ll need a company website with a blog. To keep your future customers engaged, you’ll have to post on the blog on a regular basis. You’ll be sharing those blog posts on social media platforms. Once people start reacting to your feed, don’t be afraid to participate in the conversations. People love it when companies answer their questions directly.

Network With Professionals

If you’re trying to expand your business, you have to work with professionals from the field. LinkedIn is probably the most important social media platform when it comes to professional use. Do some research and create a list of people who you think would like to hear your business pitch. Pay close attention to the contacts that you have in common with those people because you’ll eventually use your already-existing connections to make new ones.

Be Patient

Success won’t happen overnight. Marketing is a marathon, not a sprint. Be patient with your marketing strategy and pay attention to the decisions that bring in the most customers. Building the trust of your future customers is very important, especially in the beginning. Keep interacting with them on a regular basis on as many social platforms as you can. Each social platforms has its unique features, making social media marketing a very versatile process. If you’re planning to send out newsletters, make them personal. Having a simple, personalized title makes the newsletter email more likely to be opened and read.

Land Your New Sales

By now, your new startup will already be known by more than a few people. If you’ve been posting regular, high-quality content on your blogs and if you’ve been properly interacting with existing and future customers, you should have a fairly strong starting position. The time to land new sales is here. Expand your community, expand your professional network, and send out new business pitches. Don’t be afraid of rejections. They’re part of the deal.

Don’t Stop

Once your social marketing campaign proves to be a success, keep going. There’s really no reason why you should stop something that’s going well. In fact, you should be making adjustments to further improve your marketing campaign. On the other hand, if things aren’t working out for you, reevaluate your current strategy. You’re probably doing something wrong. Even if this is the case, don’t worry. Making the right adjustments will bring you back on track in no time.

<< back to Insights