Greening Up the Oscars® 2022 – TENCEL™ Brand & RCGD
The 2022 Oscars may well be remembered for all the wrong reasons, however one fashion initiative we do applaud is the on-going TENCEL™, and RCGD Global (formerly known as Red Carpet Green Dress™) partnership for shining a spotlight on sustainable eco-couture. As part of the partnership, RCGD Global and TENCEL™ also unveiled the winning designs of the 2020 and 2021 Global Design Contest for the first time at a Pre-Oscars celebratory event in Los Angeles on March 25th.
“We are proud to partner with RCGD Global for the third consecutive year in greening up the Oscars and empowering rising designers through the global design contest. These events are major milestones in our goal to bridge the divide between luxury fashion and bringing positive impact to our planet. As we celebrate the 30th anniversary of TENCEL™ this year, the ongoing collaboration supports our overarching mission to provide brands and designers with sustainable solutions, focusing on enhancing circularity and achieving a completely transparent supply chain,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.
This year, three custom-made gowns, made of bespoke fabrics made from TENCEL™ Lyocell fibers and TEN-CEL™ Luxe filament yarn have been featured on the red carpet of the Oscars.
Star of “Uncharted”, “You” and “Chilling Adventures of Sabrina”, Tati Gabrielle wore a custom HELLESSY off-shoulder cape gown dress made from an ivory TENCEL™ Lyocell textile with fringing that drips like frost around the body.
Seasoned Broadway performer and star of the Best Picture nominated “West Side Story”, Paloma Garcia Lee makes her Oscars debut wearing a custom Patrick McDowell gown in a luxury textile made from TEN-CEL™ Lyocell fibers and linen with a bottle green sensation.
Lifelong sustainability advocate and mother of Billie Eilish and Finneas, Maggie Baird wore a custom BENEDETTI LIFE custom-made gown in a luxurious black textile made from TENCEL™ Luxe filament yarn, black textile made from TENCEL™ Lyocell fibers, as well as blue fabric made of carbon zero TENCEL™ Lyocell fibers.
Empowering rising designers to go green
The winning designs of the 2020 and 2021 Global Design Contest, organised in partnership with RCGD Global and CLO, were unveiled publicly for the first time at a Pre-Oscars celebratory event in Los Angeles on March 25th to leading sustainable advocates. Those in attendance included Zoe Saldana, Paloma Garcia Lee and Haley Strode.
“It was a rejoicing moment to celebrate our Pre-Oscars celebration after two years of remote activity. It has been a pleasure to have our friends and supporters in one room to applaud fabrication and technological advances in the fashion industry alongside finally showcasing Sanah Sharma, Jasmine Kelly Rutherford and Yuriko Fukuda’s RCGD GLOBAL Design Contest winning looks. We are also thrilled to be continuing the celebrations with our annual sustainable gowns created with our partner TENCEL™ on the red carpet at the 94th Academy Awards®,” said Samata Pattinson, CEO at RCGD GLOBAL.
Using fabrics with a blend of TENCEL™ Luxe filament yarn and cashmere, winner of the 2020 gown design, India-based designer Sanah Sharma cu-rated a chic and majestic gown with zero-waste in mind. The gown shines with elegance in a silverish grey sheen.
Winner of the 2020 suit design, New York-based Jasmine Kelly Rutherford created a unique look uses fabrics with a blend of TENCEL™ Luxe filament yarn and cashmere. The silvery grey sheen brings an exquisite twist to the classic red carpet tuxedo look and it’s an absolute compliment when paired with Sanah’s gown.
UK-based Yuriko Fukuda, 2021’s womenswear winner, designed a bespoke look using fabrics made of TENCEL™ Lyocell fibers and acetate. The gorgeous black look gives a new meaning to LBD for red carpet moments (design pictured below.)
The winning design of the 2021 menswear category, created by Singapore-based designer Benjamin Koh, will be unveiled at a later date.
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All Photo Credits: RCGD Global