GENT London Reworks Vintage with Art

Sustainable, upcycled, recycled, preloved…it seems like the fashion industry has finally gained a conscience about the amount of pollution and waste it produces. Circular business models and upcycling services have now become very real and visible across many retailers and brands. At September’s London Fashion Week GENT London took the concept one step further by incorporating artwork with luxury vintage designs.

Bringing the gallery to the streets and creating sustainable fashion that makes a statement GENT London has collaborated with some of the most innovative and collectable artists in the international art scene, to customise and personalise vintage clothing and accessories and the results are fresh and exciting.

All GENT London items are vintage and provide a unique canvas onto which artists can shift their medium, breeding new life into classic pieces. GENT London’s attention to detail is a big focus, with all vintage items being upcycled with new adornments such as replacement buckles, updated stitching, and the inclusion of serialised holograms.

During London Fashion Week GENT London presented 10 of their individually unique, luxury trench coats from 9 artists at Fashions Finest UK. For their first catwalk show, they showcased artists including globally recognised Rich Simmons, best known for his bold use of colour and hand-cut, detailed stencils. Other artists included Gemma Grao, Emma Gibbons and Chromakane. The brand also launched a new collaboration to their growing list of artists, actor, musician and creative Tom Moutchi with the release of his new coat ‘L’Enfant Derriere L’eau’ at the event. 

Tap here to find out more about GENT London and view the designs.

Intro image: GENT London X Felix FLX Braun E Comm