<< back to Insights

First Steps for Starting Your Own Business


In the age of the famously successful start-up – the mighty empire of Facebook started in the bedroom of Mark Zuckerberg, after all – it is easier than ever to begin your own company. Whether you have an idea for an outstanding new app or simply want to start up a local clothing boutique in your neighbourhood, the desire to start a business can be a strong one.

That said, where to begin when you want to build a business from the ground up? Do you hire staff first or rent your space? How long is it acceptable to work from the corner of your bedroom? Which should you prioritise – your money or your time? Here are a few first steps to consider when starting your own company.

Use Technology Wisely

When you’re starting up a business of your own, one of the first key tasks you must accomplish is establishing your technology base. Starting with one excellent computer on which you can do everything you need to do in a day – from emails to invoices and, of course, attending ubiquitous Zoom meetings – is critical.

That said, when it comes to computers, you don’t have to break the bank to get what you want. Starting with a few simple but powerful machines, like AMD Ryzen 7 IdeaPads, is an outstanding way to make sure your business is organised and coordinated from the word go.

Know Your Market

Whatever you fancy wading into with your start-up, don’t head splashing into the water without knowing what you might find there. Now that you have your squad of powerful computers on side, do some research! 

Starting with a quick Google search is the best and easiest way to make sure you know what you’re doing when you begin a business. Basic research can be accomplished in just a few hours of time focused on your computer. Take notes and go beyond the first ten hits you get on a search engine! Libraries and research databases will also offer excellent resources to build your knowledge base before you get started.

Always Be On Brand

In an economy that is based around branding, it is critical to know how your business is going to look, sound, and feel from the moment people engage with it. These days, that means making a detailed style sheet on day one that documents exactly which colours, fonts, keywords, and images you are going to use on all of your communication and output. A logo is critical, too!

Once you’ve picked your branding, stick to it religiously! Don’t mess about with a new look until you are a firmly established business, lest you lose the fragile momentum you will have to built up bit by bit.

Don’t Get Discouraged!

If you don’t achieve smashing success right away, don’t give up! Not every day is going to be a great one, but if you keep your head down and your eyes on the prize, you’ll be sure to succeed in your business eventually. 

<< back to Insights