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FEL Market Stall Events Manager Required


Supported by the 2014 to 2020 European Regional Development Fund Programme.

Market Stall Operator 

Introduction – The Welcome Back Fund 

The Welcome Back Fund is providing councils across England a share of £56 million from the European Regional Development Fund (ERDF) to support the safe return to high streets and help build back better from the pandemic. This funding builds on the £50 million Reopening High Street Safely Fund (RHSSF) allocated to councils in 2020 and forms part of the wider support government is providing to communities and businesses.

The Project

The Fonthill Road Christmas Market 

High Street event – Christmas market to stimulate shoppers returning to the streets of Fonthill Road, a market will be trialled to bring the Fonthill Road area alive in the run-up to Christmas. This will be fashion based but also include other creatives such as ceramics, painting and music. A DJ will be present and refreshments available to drive a new market segment to the Fonthill Road area that is fashion aware. 

Fashion-Enter is tendering for a market stall events manager to achieve the smooth running of the Christmas market on Fonthill Road. 


Fashion-Enter presents the Fonthill Road Christmas Market

Date: Saturday 4th September

Times: Set-up 8am, market opens 11am, market closes 6pm, breakdown

There will 22 gazebos for local traders and designers to sell from 

1 stall will be for food 

Taking place alongside the Family Festive Event and Christmas lights turn on at 4.30pm 

DJ required 

The role 

As market stall manager your role will be to communicate the opportunity to Fonthill Road traders and local designers. You should aim for a minimum of 10 Fonthill Road traders and 10 designers to take a free stall to sell their products. 

The aim of the market is to support small local businesses and give shoppers access to local and ethically produced products such as fashion, crafts, jewellery, accessories and food. It is important the manager establishes a good relationship with traders and designers and encourages their involvement and support with the promotion of the event. 

Each trader/designer should be provided with a market stall operator manual which includes: 

Promotional literature and how to promote

Generic information on setting up their stall, timings and break down

Stall allocation 

Map of the area including stall numbers, where to set up their stall and parking nearby

Schedule for the day and what to expect 

Undertake a risk assessment and ensure this is communicated to all parties prior to the event. 

Recruit a DJ and photographer / videographer for the day. Provide the DJ with timings, music genre required and logistics. Provide a brief to the photographer / videographer to ensure correct promotional material is captured on the day.  


As part of the marketing and promotion for the event the manager will be required to create a press release and write profiles on each trader / designer. This should include personal bios, brand background information and product. 

Include Small Business Saturday 

Create a flyer to attract shoppers and distribute in person and online

Advertise the market across social media and local press

Engage on social media platforms to promote during the event, at the event and post event. 

Take testimonials and photos on the day 

Engage with videos on the day and beyond 

Work with FEL marketing team 

Attend meeting before event and for post event

Capture data after event 

Write a short summary of lessons learnt after the event in bullet points.  

All branding must adhere to EDRF regulations ‘including the Branding and Publicity Requirements at https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/836956/ESIF-GN-1-005_ESIF_Branding_and_Publicity_Requirements_v8_updated.pdf.


The role requires the manager to be present at the market on 4th December from 8am to 6pm to ensure the smooth running of the market. 

Be available for market stall operators as they set up their stall 

Liaise with the council 

Coordinate the DJ and photographer as they arrive

Be available for any issues that may arise


Event date 4th December 2021

Project meetings 

A minimum of four project meetings are required with regular email updates 

About Fashion-Enter Ltd 

Fashion-Enter Ltd (FEL) is an award-winning social enterprise which is a centre of ethical garment manufacturing with a leading status in the Fast Forward audit and is also SMETA audited. FEL has a minimum order quantity of 1 for their Fashion Studio service and currently produces up to 40,000 garments a week for speed of response fashion from their three units in Haringey, North London and Wales.

Clients include ASOS, N Brown and Simply B, I Saw it First, Brora and brands such as Louisa Parris and Matthew Williamson.

FEL has partnered with Kornit Digital for sustainable on-demand Textile Production with ASOS, enabling FEL to rapidly deliver test-and-repeat small product runs on behalf of ASOS. In addition, FEL is also delighted to announce a working relationship with Zund for the latest in cutting technology.

FEL launched the UK’s first SFA approved Fashion Technology Academy in 2015 operating alongside the Factory and includes a range of qualifications at Levels 1 to 5 covering the ‘Garment life cycle’ including Stitching, Production, Pattern Cutting and Tailoring. FEL is also the largest training providers of Apprenticeships at levels 3 and 4 within Apparel Manufacturing (fashion) working with employers such as ASOS.com, Marks & Spencer, River Island and Amazon.

In November 2019 FEL launched the Tailoring Academy following funding from the Mayor of London’s Good Growth Fund and Haringey Council. The Tailoring Academy is a state-of-the-art clothing manufacturing and training facility based which provides specialist skills, job training and apprenticeships for ready to wear and bespoke tailoring. Current clients include Gieves & Hawkes, Harrods and Ralph & Russo.

In August 2020 FEL opened the FC Designer Collective retail shop with Islington Council, LEAP and the GLA to provide business support to local brands and working alongside the garment makers and wholesalers of the famous Fonthill Road. In September 2021 the programme expanded to include the FC Designer Workspace, an affordable workspace for local residents and businesses interested in the fashion and garment making industry. 

FEL works constantly with local authorities to create new training and job opportunities such as Leicester City Council and a new Fashion Technology Academy which is opening November 2021


Please submit quotes to jenni@fashion-enter.com by 12th November 5pm 

This tender is worth £5996.42 in total for the role of Market Stall Operator.

The project is receiving up to £10,000 (inc vat) of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding

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