Fashion Week Forecast: The Designer Brands Increasing In Popularity
12-09-2023
Ahead of fashion week, research reveals which designer brands have increased and decreased in popularity.
The team at Slingo analysed Google search data to discover which brands are becoming increasingly popular and which are starting to decline. They also looked at Instagram and TikTok searches to discover the most popular brands.
You can view the full research here: https://www.slingo.com/blog/lifestyle/designer-brands-rise-and-decline-2023/
Designer brands increasing in popularity:
| Rank | Brand Name | Yearly Change in Google Searches |
| 1 | 10th Floor | 200% |
| 2 | Paris Texas | 86% |
| 3 | Lanvin | 83% |
| 3 | Loro Piana | 83% |
| 3 | Luca Faloni | 83% |
| 6 | Coach | 50% |
| 6 | Miu Miu | 50% |
| 6 | Mouawad | 50% |
| 9 | Piferi | 30% |
| 10 | Neous | 23% |
The designer clothing brand that is increasing in popularity the most is 10th Floor, founded by Fiona and Kim it is an independent luxury brand specialising in women’s shoes. Over the last 12 months, the brand has seen an increase in Google searches by 200%.
Next, taking second place is Paris Texas, which despite what the name suggests is an Italian footwear brand based in Milan. Founded in 2015 by two sisters, Annamaria and Margherita Brivio, this brand has seen an increase in Google searches by 86% in the last 12 months.
And in third place, we have Lanvin, a French fashion house that is based in Paris and was founded by Jeanne Lanvin in 1889. The brand has seen an 83% increase in Google search volume in the last 12 months, highlighting its increase in popularity.
Further research shows:
- There’s a three-way tie for the designer brand that is decreasing in popularity, with Amina Muaddi being the first. Despite the brand having been worn by the likes of Kim Kardashian, Kylie Jenner and Rhianna, the brand has seen a 33% decrease in Google searches in the last 12 months.
- Louis Vuitton is the most popular designer brand across the fifty countries that we looked at. The brand came out on top in 28 different countries, including the United Kingdom, Spain and Australia.
- Loewe comes out as the most Googled designer brand of 2023. The Spanish luxury brand specialises in leather goods and was founded by a group of Spanish leather craftsmen and a merchant, named Enrique Loewe. Over the last 12 months, the brand has been Googled around 250 million times.
View the full global findings here.
Thanks to Slingo for sharing this search data.
