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Fashion Enter – Leading the Way in Sustainable Fashion Production


The UK government have turned their attention to the fashion industry and its complex and often destructive effect on the environment, and some would say ‘what took them so long?’ The Environmental Audit Committee aims to explore the carbon impact, resource use and water footprint of clothing throughout its life cycle and supply chain, and try to find ways to make the industry more sustainable.

Britons bin 300,000 tonnes of clothing every year and our relationship with cheap throwaway fashion is only part of the story. Throughout the supply chain fibres have to be grown or produced, spun, knitted or woven, dyed, finished, sewn and transported – each part of the process comes with its own environmental issues from the use of toxic chemicals to excessive amounts of water.

Mary Creagh MP, who is leading the investigation, said: “Fashion shouldn’t cost the Earth. But the way we design, make and discard clothes has a huge environmental impact.

“Producing clothes requires toxic chemicals and produces climate-changing emissions. Every time we put on a wash, thousands of plastic fibres wash down the drain and into the oceans. We don’t know where or how to recycle end of life clothing. Our inquiry will look at how the fashion industry can remodel itself to be both thriving and sustainable.”

As a British based manufacturer to fast-fashion brand ASOS.com, Jenny Holloway, CEO, and her team at Fashion Enter would like to shine a positive and alternative view on so called ‘fast-fashion’ production. Jenny comments: “Here at Fashion Enter we run a fully compliant, transparent and ethical factory where the workers are paid properly in a safe and happy environment, waste levels are reduced to the bare minimum and quality rules over quantity.”

So how does Fashion Enter do it?





Want to visit and see how we do things at Fashion Enter? We regularly hold open days, factory tours and CPPD’s for educational bodies, brands and retailers. To find out when our next one is contact jenni@fashion-enter.com

Meanwhile the deadline for submissions to the government inquiry is 5pm on Monday 3rd September. Click here if you would like to add your opinion.


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