<< back to Insights

‘Mini Mode’ Makes its Mark


Going head to head with the start of London Fashion Week (16th February 2018) Mini Mode made its mark on the UK fashion calendar putting the spotlight on the growing designer childrenswear market.

The inaugural day-long event held in central London, included both an industry and consumer show, featured twelve emerging and established designers, including brands such as: Lady V Couture, Daniele Alessandrini Kids, LOUD Apparel, Barn of Monkeys and Amelie et Sophie.

A cast of adorable ‘mini’ models showcased the latest A/W 18 collections to press and buyers at the first industry focused show while the second consumer show saw see-now-buy-now collections for S/S 18. On the catwalk designs ranged from fashion-conscious everyday wear to unique special occasion gowns.

Plumeti Rain

Rebel Republic


Where’s That Bear


Lady V Couture

LOUD Apparel

All images by Emma Wright Photography

Founded by UK childrenswear designer, Amanda Rabor, Mini Mode’s vision is to establish a new and consistent platform for the kids fashion market that will be talked about from season to season. Mini Mode is also about empowerment and building self-esteem for kids, whilst contributing a new business and fashion model for the UK industry that promotes inclusivity on every level.

Amanda Rabor, Founder of Mini Mode said: “A plethora of UK kids brands have paved the way for the British kids market creating success stories in this rapidly growing industry. With that in mind, we thought that it was time to create a platform for kids fashion during the UK industry’s renowned London Fashion Week. It’s time for kids to be counted and noticed.”

<< back to Insights