<< back to Insights

Commerce Deal for British Brands

11-04-2021   


British brands to benefit from a unique e-commerce banner ad deal…

This week (26th March 2018) British businesses of all shapes and sizes will be showcasing their products across Asia’s top e-commerce platforms, reaching millions of potential new customers thanks to a pioneering advertising deal by the Department for International Trade.

Three China and Hong Kong based e-tailers –ttHigo, Goxip and MyMM – have agreed to run free banner advertising promoting British goods on their platforms. Together, they have a combined potential audience of 720 million internet users across China and Hong Kong.

DIT are amplifying these campaigns to Asian consumers across digital channels, highlighting a host of sectors where British firms lead the way.

164 leading British brands in fashion, beauty, homeware and general consumer merchandise are benefitting from this initiative, including British fashion designers such as Victoria Beckham and Vivienne Westwood and Wool and the Gang.

The week-long campaign, is timed to coincide with the GREAT Festival of Innovation in Hong Kong (21st-24th March), showcasing the best of Britain to Asia. Several hundred of the UK’s most creative business and institutions will be in attendance, with a packed programme examining how innovation and technology will change the way we live, play and learn in the future.

International Trade Secretary Dr Liam Fox said: “As an international economic department, we are putting British businesses in a position to benefit from the opportunities that global markets provide and the GREAT Festival of Innovation in Hong Kong next week is just one example of this.

“Demand for the UK’s quality goods and services in key international markets is already growing and as we look to create our own independent trade policy for the first time in over 40 years our businesses stand ready to flourish.”

At the GREAT festival of innovation, UK businesses will have the chance to meet with Asian counterparts to discuss possible trade and investment opportunities. The advertising deal will build on recent positive ONS trade figures, which show that trade in goods and services between the UK and Hong Kong reached £19.6bn in 2017, up 15.1% from 2016.

John Steere, President of MyMM, commented: “We very much look forward to promoting UK brands among Chinese consumers as part of the GREAT Festival of Innovation. MyMM are delighted to be supporting an event which demonstrates UK excellence and seeks to drive future prosperity for UK exporters by strengthening trade links between the UK and Asia.”

To complement their online campaign, ttHigo, a Chinese marketplace owned by Newegg, will run a networking session at the GREAT Festival of Innovation, as well as a global seller event for 200+ attendees in Huangzhou.




<< back to Insights