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The Online Entrepreneur: Protecting Your Brand Online


In order to give you the best possible chance of taking effective action to stop unauthorised use of your brand in an action for trade mark infringement or passing off, you should make sure that your staff are instructed to collect information as follows:

A. Evidence of Trading Reputation 

B. Evidence of Misrepresentation / Customer Confusion

C. Damage

D. General Points

E. Further Advice

If you would like help:

For further information please contact:

Neil Eggleton on Neil.Eagleton@collyerbristow.com





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