Eco Couture Textiles on the Oscars® Red Carpet
In an exciting new step to expand its impact within the global fashion industry, Red Carpet Green Dress™ collaborated with textile giant Lenzing’s new luxury brand TENCEL™ Luxe to launch a range of eco-couture textiles.
The launch aims to deliver a game-changing solution to the fashion world, particularly red carpet fashion, which lacks a comprehensive range of natural material solutions.
The RCGD X TENCEL™ Luxe textiles were unveiled on the 92nd Academy Awards® red carpet as couture gowns worn by actress Léa Seydoux (Spectre, Bond: No Time to Die), and Oscar® winning producer Elena Andreicheva (Learning to Skateboard in a Warzone (if You’re a Girl). Her stunning design created by leading ethical luxury designer Benedetti Life was featured at the Red Carpet Green Dress™ Pre-Oscar Gala in Los Angeles on February 6th. Also representing the campaign and making a sustainable style statement on the Oscars® red carpet was Golden Globe & BAFTA nominee Kaitlyn Dever (Booksmart & Unbelievable).
Red Carpet Green Dress™ (RCGD) is a female-led global change-making organization founded by leading environmental advocate, Suzy Amis Cameron. RCGD has delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards® for over a decade, dressing ambassadors such as Naomie Harris, Emma Roberts and Lakeith Stanfield in sustainable formal wear.
“When we started the Red Carpet Green Dress™ journey 10-years ago, the hunt for textiles was both challenging and a cause for reflection,” shares Suzy Amis Cameron, Founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10-years and sustainable fashion has become the mainstay we always knew it would.”
TENCEL™ Luxe branded filament yarns are of 100% botanic origin and are produced using a renewable wood source. Made specifically for the high-fashion sector, the yarns will come in a variety of weights with varying mixes of the revolutionary TENCEL™ Luxe yarn, including a luxury textile derived exclusively from the filament yarn, a lush silk blend, and a rich cashmere fusion.
“We are proud to partner with our friends at Red Carpet Green Dress™ to introduce sustainable alternatives for eco-couture,” added Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability, and we will continue to work closely with brands and industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture
and red carpet looks.”
Red Carpet Green Dress began as a contest for emerging designers, open to global entrants. Targeting designers and aspiring creatives – with a core target demographic sitting in the 18 to 34 year old group – entrants included fashion designers of whom 80% had an interest in eco-initiatives and sustainable textiles. Many included notable alumni who graduated from our network of over 2,000 art colleges including ESMOD Paris, Fashion Institute of Technology in New York, Fashion Institute of Design & Merchandising (LA) and Tokyo’s Bunka Fashion College. The campaign has since evolved to include established brands with headquarters in the thriving global fashion capitals of London, Shanghai, Paris, Milan and New York. However, RCGD remain committed to the emerging designer network and have some exciting activities planned for 2020. To find out more visit: https://www.rcgdglobal.com/