Demand for Custom Printed Textile Technology Rising Rapidly
While the COVID-19 pandemic has seen a general decline in demand for paper and printed products, the textile industry is encountering an uptick in fortunes as printable transfer paper fast becomes popular in for the fashion and arts and crafts industries.
Customised and fashionable apparels supporting growth
Printable transfer paper consists of thin wax- and pigment-coated paper pieces for use in ordinary ink-jet, dot matrix, or other printers to generate custom stickers which can then be ironed onto clothing and fashion accessories. Significant growth in the customised textile industry, coupled with evolving printing technologies is driving the market. In addition, rising consumer spending on customised and fashionable apparels is supporting growth.
The trend is expected to continue as economic conditions improve and youth fashion trends evolve away from mass-market brands towards unique, custom-created apparel and accessories.
Heat transfer process registering high growth
Using a heat press or home iron to transfer a custom graphic to an item of clothing such as a T-shirt is a simple, low-cost solution for anyone, including fashion designers and entrepreneurs looking to establish home-based small and medium sized enterprises (SMEs).
Direct-to-garment printing is similar to screen printing but is not as expensive and has the advantage of being durable, heat resistant, highly adhesive, and water-resistant. Additionally, colour reproduction is of a high quality, making for bright and bold images. The applications for marketing purposes are endless—print logos, brand names, quotes, and names on clothes, mugs, and a multitude of other objects.
Emerging technique for micro-fabrication and nano-fabrication
Transfer printing is an emerging technique for micro-fabrication and nano-fabrication—the heterogeneous integration of classes of materials into desired functional layouts. Transfer paper prints may be used in vinyl cutting, heat press printing, dye sublimation, and direct-to-garment applications, while improvements in the quality of printers, ink, and paper have also steered growth.
Asia Pacific region continues to lead the market
Trendy, stylish apparel and accessories in the Asia Pacific region are seen growing as rising income levels and tastes shift towards fashionable clothing and away from traditional wear. Start-ups, manufacturing printed T-shirts and trendy accessories have emerged in countries such as China, India, and Japan as these countries become trend-setters.
In these countries, fierce competition, large customer bases, and demand for innovative and attractive designs on apparels are fuelling the market and key players are investing as much as 50% of profits into research and development efforts to improve processes and lead innovation.