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Combating Counterfeiting: Top Tips Every Brand Needs to Know

07-11-2024   


By Faye McConnell Senior Associate/Lawyer at Browne Jacobson

From fake handbags to imitation haircare, the market for counterfeit goods is growing at the cost of brands and consumers worldwide. A 2023 study by the European Intellectual Property office found that the legitimate clothing industry loses almost 12 billion in European sales each year as a result of counterfeiting.

Whether the growth of e-commerce platforms or the rise of social media’s ‘dupe culture’ is to blame, if left unaddressed counterfeit goods can reduce your sales, jeopardise customer trust and satisfaction, tarnish your reputation and erode the value of your trade marks. 

So what can brands do?

Cracking down on counterfeits requires brands to adopt a multifaceted approach, one which combines legal, technological and collaborative efforts across the supply chain. 




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