Bundle Up in Style: Key Coat Trends For The Next Year
If you work within the fashion industry, then you will understand just how important it is to get a good understanding of upcoming trends. Without this knowledge, it’s likely that you won’t be able to source the right materials and general fashion items, which can lead you to lose custom. There are plenty of different options out there for coats, but in particular, we will look at the trends for Autumn/Winter 23/24. Read on to learn what your fashion business needs.
Chocolate Brown Hues
When it comes to choosing the best colour for the wintertime, this can often change from year to year, however key colours can actually play a huge part in seasonal trends. Going into the New Year, darker colours tend to become more popular, in particular for AW23, chocolate brown hues, will be prominent.
It’s also looking like classic camel will make a welcome return too. If your winter collection doesn’t incorporate these key colours then it might be worth adding them as an additional style colour way, or adding them in as trims and finishes to your existing palette. Try to keep abreast with what your closest competitors are doing and offer your own take on the trend.
Brown is a unique colour when used for fashion, especially when compared to some bright colours. This is because its neutral tone has so many variants and shades that can easily be combined with other colours! There is a shade of brown to suit every skin tone, it’s flattering and warmer than other winter staples such as black or grey, which makes it ideal.
Some say brown colours can help with calm and comfort levels, as they are reminiscent of nature and aren’t overwhelming. Whatever the reason, it’s fair to say that chocolate brown hues, and other brown shades, will be on the rise again soon.
A Mix Of Styles
It’s crucial to think about both the style and the function when choosing the perfect winter coat for your fashion brand, after all, a quality coat is usually the highest priced item in a collection. A great coat combines style with practicality while additionally combining trends and with a brands signature look.
Let’s have a look at key coat styles that can be adapted and updated:
- Trench coats: These are a stylish, fashionable choice for winter and easy to wear in a variety of settings. There are popular as people can pack one for a business trip or a leisure trip and feel right at home with either. Typically, they’re made of lightweight, water-resistant materials and the longer length gives great added coverage, keeping wearers dry no matter where they go. For warmer options choose a heavier fabric or insulating lining. You can look online to find inspiration on how to upgrade your signature style with a Max Mara trench coat, which can better prepare you for how to rethink your own trench coat designs.
- Puffer coats: These coats are super-popular and there’s a very good reason for it. They’re warm, comfortable and lightweight – making them a perfect choice for the colder months. That’s why puffer coats are often a popular trend. What’s more, they’re available in a huge range of styles and colours, and are a must if your brand sells in colder climates.
- Pea coats: This timeless coat style can be dressed up or down. Since they’re often made of wool, they’re great at keeping people warm. The silhouette is flattering and the style is a great choice for a smart, everyday winter coat.
- Parkas: A classic winter coat option, a parka is a fabulous choice if you want something that customers can rely on to keep them warm in very cold temperatures. They often come complete with a hood and are a longer length for extra coverage and warmth and offer a more casual option.
Leather Is Back!
Lastly, one of the key trends that you should keep an eye out for this Autumn/Winter is leather! Leather comes and goes as far as trends go, but this winter, it is set to become big – as seen all over the international designer catwalks. Leather, or the animal-friendly pleather, is very adaptable, and is particularly strong when it comes to coats and jackets. One of the biggest sub-trends we are seeing here comes in the form of vegan leather!
Leather can work in other months too, especially in specific styles, but going into the winter key styles include leather trench coats biker and puffer jackets.
Take inspiration from the catwalk and attend a range of trade events for textiles and fashion so that you can find out more about the various varieties of leather – real and vegan. Otherwise, search the web for the latest industry reviews and gain your inspiration there to ensure your coats are bestsellers this winter season.
Images from the Paul Costelloe AW23/24 collection shown in London, photography by Chris Daw