A Multisensory Experience – London College of Fashion BA18 Grad Show
Much like Central Saint Martins the London College of Fashion like to present their own standalone BA degree show away from main throng at Graduate Fashion Week. To view designs from the class of 2018 press and industry were invited to mysterious venue slap bang between Shoreditch and Bethnal Green for what was described as a ‘multisensory experience’ – and that it certainly was. The Oval Space overlooking the Bethnal Green gasholders provided the backdrop to the multiple screen set up and catwalk area, techno beats pounded as the eyes were filled with graphics and imagery.
As the first model took to the triangular pathway in amongst the giant screens you knew that exploration and experimentation was on the agenda. Julia Hofer-Maire opened with printed 3D forms that transformed the body into moving cubist expressions. As the screens displayed accompanying visuals video cameras roamed the show and on-looking audience as if we were all under surveillance.
Marine Beybudyan and Mia Anderson
Matilda Aberg and Ji Yun Shin
Jaewon Koo played on the sense of movement by incorporating a billowing clear plastic bag as a part of his utilitarian, multi-pocketed menswear look. Trang Hoang + Nada Junyaprasert adventurously combined poles within their clothing creating structure and shape beyond the confines of the human body. Like a sail on a boat this looked particularly effective when filled with air as the models strode at a pace. Marine Beybudyan and Mia Anderson worked together to create form-fitting womenswear with pleated knots, twists and dangling rope details. While Lingfeng Zhu maxed out his menswear with bulbous jackets and coats emblazoned with ‘surviva’ and ‘lifeline’ followed by a romantic offering courtesy of Matilda Aberg and jewellery by Ji Yun Shin. The sculptural jewellery wrapped around heads, necks, arms and torsos while the transparent chiffon layers added a celestial quality.
The presentation showcased 40 looks many of which were the product of working collaboratively; men’s and womenswear combined with jewellery, accessories, millinery, textiles and footwear designers. This ethos of collaboration was carried through to the entire presentation to include media and graphics students interlinking the various disciplines with powerful results.
Professor Frances Corner OBE, Head of London College of Fashion, Pro-Vice Chancellor of UAL commented:
“London College of Fashion, UAL has always championed the use of digital technology – from VR headsets, 3D printing and scanning to a Microsoft Kinect 3D and depth camera that can track the body’s movement to the setting up of the world renowned Digital Anthropology Lab and the Fashion Innovation Agency, who work with some of the world’s biggest brands. We are always looking for new to ways to invest in our digital future and allow our students to express themselves in new and extraordinary ways. This year’s #LCFBA18 season will bring digital to the fore, presenting a multisensory immersive experience with large scale screens and interactive media allowing viewers to experience LCF talent in bold, inspiring and memorable ways.”
Words by JoJo Iles
Images by Chris Daw