3 Options for Displaying Gorgeous Photos of Your Brand’s Garments

If you want to stand out in the fast-paced and fickle world of fashion, you need to make sure that the items in your latest seasonal line-up are showcased effectively.

There are lots of ways to go about this, so if you’re looking for a route that will revamp the relevance and raise the prestige of your fashion brand, read on for a few top tips.

Creating a Coffee Table Photo Book

A custom photo book that’s designed to sit stylishly on a coffee table, whether in the lobby of your office building or in the homes of employees and clients alike, is one of the best solutions for ensuring that photos of your brand’s garments get the attention they deserve.

Not only does it let potential customers see what type of clothing items you offer, but it also creates a visually stunning display that anyone can appreciate. Plus, these books are relatively easy and cost-effective to create — all you need is a selection of suitable photos, and the right printing service to turn them into a coffee table-appropriate tome.

With this type of book design, each page will feature two or more images along with descriptions explaining what they depict and why they were chosen, as well as details on fabrics and other material used. You’ll be able to showcase both individual pieces or entire collections at once, while giving readers plenty of juicy insider details.

A well-orchestrated photo book gives people something interesting to flip through when they’re waiting, which may spark their interest in your fashion brand even further. So it’s an effective tool for building momentum behind your business’ identity, and laying out its ethos efficiently and memorably.

Leveraging Social Media

It should go without saying, but when it comes to showcasing your brand’s garments, you should never underestimate the power of social media to get people talking.

Whether you’re using Instagram, Pinterest or even TikTok, these platforms can be great ways to show off your latest lines, and attract potential customers. With just a few clicks, you can share beautiful photos that will catch people’s attention; and of course there’s no fee associated with adding them to your social feeds if you’re eager to gain organic traction.

For maximum impact, you’ll want to make sure each post is visually appealing, with professional-quality photos and captions that accurately describe what customers should expect from each clothing item.

You might also consider creating video content, such as “try on” videos featuring models wearing different pieces from your collection. This will help to expand upon the engagement generated by your still images, and build up that all-important momentum behind your budding brand.

Whatever type of content you decide on for social media posts, always strive for professionalism in order to properly represent your fashion business, and to win over new customers.

Capturing Attention with Digital Displays

If you’re looking for a modern approach to displaying your brand’s garments which still harks back to traditional advertising techniques, consider utilizing digital displays.

These types of presentations are perfect for capturing attention in busy environments, such as shopping malls or trade shows — plus they can be programmed to feature multiple images that cycle through quickly, giving viewers an exciting overview of what’s available from your collections.

You need to choose photos that are vibrant and eye-catching so people will take notice when passing by. You may also need some software know-how if you plan on creating this type of display yourself; however, there are many professional companies out there who specialize in digital design services that can help bring your vision to life.

The Bottom Line

Using a combination of display options for photos of your fashion brand’s garments, not just one, will give you the best results, so get out there and start experimenting with different approaches.

Intro image from Paul Costelloe AW23 by Chris Daw